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The two iconic heritage brands release new patterns across the celebrity-loved pajama line up, bringing creativity and inspiration to bedtimePORTLAND, Ore., Aug. 16, 2024 /PRNewswire/ -- Hanna Andersson , the leading premium children and baby apparel brand, is partnering with Crayola , the celebrated brand of color and creativity, to bring to life the new Crayola x Hanna Andersson Collection. Inspired by a shared devotion to championing childhood and empowering children to express themselves through dress and play, the Crayola x Hanna Andersson Collection features Color-In Pajamas that allows for hands-on customization, as well as Hanna Andersson Family Matching Costume and Back-to-School themed pajamas.Hanna Andersson Crayola CollectionUnderstanding the importance of creativity and play in childhood, these two fun-loving brands are simplifying the search for more colorful and shared moments at home for parents. Through this collaboration, Hanna Andersson and Crayola strive to help parents connect with their children through art and self-expression, demonstrating that creativity is about bringing imagination into action."The Crayola brand emphasis on championing childhood is one that Hanna Andersson holds true to its brand ethos," said Aimée Lapic, CEO of Hanna Andersson. "We are proud to partner with another like-minded, heritage brand that prioritizes childhood creativity and brings a new wave of our beloved pajamas to life in unique patterns and colorways that allow for even more personalization."This new collection will make creativity come alive through Hanna Andersson's first-ever Color-In Pajamas, available in both long and short pajama sets for 4-12 year olds, enriching kids' imaginations heading into bedtime. The customizable pajamas feature favorite characters from beloved prints alongside classic crayon graphics for kids to dream big with creativity using Crayola Fabric Markers, included with the pajamas."Crayola has inspired artistic creativity and self-expression in children for more than 120 years," said April Heeren, Senior Director, Americas Outbound Licensing at Crayola

In New Role Frazzini will Play a Pivotal Role in Helping to Scale the BusinessPORTLAND, Ore., May 20, 2024 /PRNewswire/ -- Leading premium children's apparel brand, Hanna Andersson , announced today that Mike Frazzini, who previously served as Technology Chief of Staff for leading floral and gift marketplace FTD, has joined the company as Chief Technology Officer. Frazzini will spearhead all technological advancements as the company continues to grow over the next several years.Mike Frazzini, Hanna AnderssonReporting to CEO Aimée Lapic, Mike Frazzini brings over 25 years of leadership experience in the delivery of effective software products, systems integrations, and novel solutions for e-commerce, business intelligence, ERP, finance and operations. In his new role, he will lead a team in developing the technology to enable growth eCommerce initiatives, while ensuring high performance MarTech and back-end technology operations, including data infrastructure and technology governance.At FTD, where Frazzini served as Technology Chief of Staff and second-in-command of FTD's 300+ person strong Technology division, he served as the CTO's principal advisor on matters of technology vision, architecture, craft, process, and organization structure. Prior to that, at Iterate.ai, a firm that specializes in helping enterprises solve "Innovators Dilemma," he served as Chief of Data Science and Insight Products. A true e-commerce pioneer, Frazzini was the first technology hire at eBags.com, where he served as CTO and SVP Operations. His leadership helped propel the growth of eBags, 6pm.com, Tumi.com, and other digital brands, shaping the online retail landscape and culminating in acquisitions by Zappos and Samsonite.CEO Aimée Lapic said, "Mike is a visionary leader with the technology skillset that will help us in reaching our ambitious growth goals