ABOUT REDWOOD CREDIT UNION (RCU):

At Redwood Credit Union, our mission is to passionately serve the best interests of our Members and communities. Since 1950, we have been dedicated to supporting the financial well-being of our Members through better rates, low or no fees, and best-in-class customer service. Our purpose is to inspire hope and elevate the financial well-being of our communities one person at a time, through good times and bad.

As a not-for-profit financial institution, we are committed to a people-first approach, which is reflected not only in how we serve our Members, but also in how we treat our employees. Our leadership team is deeply focused on fostering a culture of heart and empathy, integrity, passion, inclusion, meaningful relationships, excellence, and ensuring financial well-being for all.

Why work for Redwood Credit Union?

•32nd largest credit union in the U.S. and the largest financial institution based in the North Bay

•Awarded a 5-Star Rating based on 6/30/24 financial data by Bauer Financial

• Recognized by Newsweek as one of "America's Greatest Midsize Workplaces 2025"

•Recognized by Newsweek as one of "America's Best Credit Unions 2024"

•Recognized by Forbes as one of “America’s Best Small Employers 2023"

•Voted Best Places to Work in the North Bay 19 years in a row

•World-class Employee Engagement scores

•Rated Superior in Service by more than 90% of Members, surveyed by SF Gate

•Industry leading Net Promoter Scores across the U.S.

Join us and discover why you'll love working at Redwood Credit Union!

Redwood Credit Union is looking for a Growth Marketing Manager, who will Lead the strategic marketing initiatives to drive membership growth and engagement by leveraging innovative marketing approaches, data-driven insights, and cutting-edge marketing capabilities. Provide leadership, guidance, and operational oversight for the marketing team, with a focus on enhancing Member experiences and fostering long-term relationships to achieve sustainable Member growth.

Essential Functions

• Strategy Development: Design and execute comprehensive growth marketing strategies aimed at acquiring new Members, improving retention, and deepening engagement.

• Campaign Management: Oversee acquisition marketing initiatives, including paid digital, SEO, SEM, website, direct marketing & email tactics, ensuring delivery of integrated marketing activities.

• Engagement Marketing: Develop initiatives to enhance member engagement, focusing on personalization, loyalty + retention programs, and value-driven communications.

• Search Engine Marketing (SEM): Drive new ideas and processes to improve performance of SEM campaigns including promotion planning, execution, reporting and analysis.

• Progress RCU’s performance marketing capabilities including marketing measurement, attribution and impact on ROI, working closely with Marketing Analytics and IT teams.

• Data-Driven Insights: Utilize analytics tools and Member insights to inform marketing decisions, track campaign performance, and optimize strategies.

• MarTech Enablement: Lead the implementation and optimization of marketing technologies and platforms to support campaign automation, reporting, and scalability.

• Team Leadership: Guide and mentor, a high-performing team, fostering collaboration and encouraging innovative thinking.

• Collaboration: Partner with internal stakeholders to ensure campaigns are aligned with business priorities and Member needs.

• Act as primary liaison to the Digital Experience team for marketing-related digital efforts including monthly meetings to keep both departments appraised of future developments.

• Budget Management: Plan, monitor, and optimize the growth marketing budget to ensure the effective allocation of resources.

• Compliance and Brand Standards: Ensure all marketing initiatives adhere to compliance regulations and align with Redwood Credit Union’s brand identity.

Other Functions

• Take an active role in RCU sponsored community events and contribute to local area non-profits and community groups.

• Participate in a variety of forums including strategic and project committees, Credit Union meetings and other community and industry forums.

Minimum Qualifications: Knowledge, Skills and Abilities

Strategic thinker with a member-first mindset.
Results-driven and innovative.
Skilled in balancing creative branding with data-driven approaches.
Adaptable to evolving industry trends and technologies.
Proficiency in leveraging marketing technologies, including CRM platforms e.g.: Salesforce, analytics tools, and campaign automation software.
Strong marketing analytical skills with the ability to interpret complex data and translate it into actionable strategies.
Exceptional communication and interpersonal skills to foster collaboration across teams.
Proven track record in managing marketing budgets and delivering measurable ROI.

Physical Requirements

Ability to stand, bend, stoop, sit, walk, twist, and turn.
Ability to lift up to 15 pounds occasionally.
Ability to use a computer keyboard and calculator.
Work environment is indoors; majority of the time is spent sitting at a desk.

The ideal candidate has a combination of education and experience equivalent to a bachelor’s degree in marketing, business administration or related field, and a minimum of eight years’ experience in growth marketing, Member acquisition, or customer engagement roles, preferably in the financial services sector.

Compensation: Base starting range: $149,385 to $196,817 annually commensurate with experience.

Our base salary starting range is based on scope and responsibilities of the position, candidate's work experience, education/training, key skills, and internal peer equity. We offer a competitive total rewards package including a wide range of medical, dental, vision, financial, and other benefits.

Redwood Credit Union offers a robust benefits package to our eligible employees including:

• Competitive medical, dental, and vision insurance, mental health offerings

• Employee performance incentive plan

• Salary Advancement– Merit increase based on performance

• 401(k) program with employer match

• Time Off- Competitive PTO accrual plus 11 paid company holidays and your birthday off!

RCU Discounts and Perks:

• RCU employees are eligible for a .75% discount off RCU standard collateral auto loans

• RCU employees are eligible for a 1% discount on all recreational or boat loan products

• 2% discount off Visas and LOC Loans through RCU

• 0% interest loan to support employees with various immigration related expenses such as visa application fees and relocation costs. Loan amount up to $1,000.

• 0% interest loan to support employees with expenses associated with the naturalization process. Loan amount up to $15,000.

• 0% interest on garment, fitness, or home office equipment loan of up to $500

• 100% financing for employee purchased homes!

Internal Team Members

If you are a current Team Member, please apply through the internal careers page located in RCUNET.

We are an Equal Opportunity Employer

Growth Marketing Manager

Redwood Credit Union

Compensation Overview

Minimum Qualifications: Knowledge, Skills and Abilities

Physical Requirements

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