Full-Time

Video Strategy & Investment Manager

Confirmed live in the last 24 hours

Kepler Group

Kepler Group

501-1,000 employees

Data analytics and marketing strategy services

Data & Analytics
Consulting
Enterprise Software

Compensation Overview

$85k - $106.3kAnnually

+ Bonus

Mid, Senior

Remote in USA

Annual Work From Anywhere for 4 weeks per year.

Category
Strategy Development
Business Development
Business & Strategy
Required Skills
Google AdWords
Data Analysis
Excel/Numbers/Sheets
Requirements
  • 3-5+ years of cross-channel video investment experience, specifically planning, buying and stewarding both linear TV and OTT / CTV campaigns
  • Experience buying linear TV across broadcast TV, National Cable, and Data-driven Linear and local markets
  • Experience leading high visibility efforts and developing strategic cross-channel video investment strategies and overall best practices
  • Experience working with a range of platforms including but not limited to: Mediaocean, Google Ads, DV360, The Trade Desk, Yahoo DSP, Amazon DSP, VideoAmp, etc.
  • Strong analytical skills; must be comfortable with MS Excel / Google Sheets, data analysis, and internet technologies
  • Strong ability to create, build, and leverage internal client teams and external partner relationships
  • Excellent listening, presentation, and written and verbal communication skills
  • Effective time management skills; ability to prioritize and meet deadlines
  • Comfortable training and teaching others at scale
  • Ability to contribute to fast-paced, entrepreneurial, team-based environment
  • A knack for acting as a leader and mentor for analysts and senior analysts on Kepler video teams.
Responsibilities
  • Be an expert in leveraging digital and traditional media channels for maximum impact – including Over-the-Top (OTT), Connected TV (CTV), Linear TV, and Online Video amongst others
  • Function as an internal subject matter expert, taking a forward-thinking approach across all manners of cross-channel video investment
  • Continuously develop Kepler's cross-channel video infrastructure by evaluating key partner capabilities, facilitating cross-team adoption of best practices, and engaging in industry-facing events showcasing Kepler's thought leadership in the space
  • Tie day-to-day video execution to high-level client strategies
  • Ensure progress towards goals is communicated clearly and accurately
  • Drive Kepler’s Video COE priorities with internal account teams and via external client, publisher / partner and industry-facing groups
  • Lead multiple Kepler teams through cross-channel video campaign design and implementation – including strategic development, media buying and ad operations, overseeing reporting and analytics for assigned clients
  • Monitor and manage all aspects of daily client campaign performance
  • Lead on-site and remote client strategy and status meetings

Kepler Group focuses on enhancing marketing effectiveness for global brands by combining data analytics with human creativity. The company uses its proprietary Kip™ technology to analyze complex data and provide actionable insights, which help clients engage with their target audiences more effectively. Unlike many competitors, Kepler Group emphasizes a personalized approach, offering tailored marketing strategies that blend data-driven decisions with creative execution. Their goal is to simplify the digital marketing landscape, enabling brands to navigate its complexities and achieve measurable success through consulting services, technology licensing, and performance-based incentives.

Company Stage

Acquired

Total Funding

N/A

Headquarters

New York City, New York

Founded

N/A

Simplify Jobs

Simplify's Take

What believers are saying

  • Kepler's acquisition of Napkyn Analytics strengthens its analytics and measurement capabilities, potentially leading to more effective marketing strategies for clients.
  • The partnership with YouGov provides Kepler's clients with deeper market intelligence, enabling more insight-driven campaigns and potentially higher ROI.
  • Kepler's consistent industry recognition, such as awards from MarTech and AdExchanger, reflects its strong market position and potential for continued growth.

What critics are saying

  • The digital marketing landscape is highly competitive, and Kepler must continuously innovate to maintain its edge over rivals.
  • Integration challenges with acquisitions like Napkyn could pose risks to operational efficiency and client satisfaction.

What makes Kepler Group unique

  • Kepler Group's integration of YouGov's data into its Kepler Intelligence Platform (KIP) offers clients unparalleled real-time insights, setting it apart from competitors in digital marketing.
  • The Kepler Intelligence Platform's recognition as the 'Best Program Management Solution' and 'Best Commerce Media Technology' underscores its industry-leading capabilities.
  • Kepler's strategic partnerships, such as with Vistar Media and YouGov, enhance its ability to deliver data-driven, personalized marketing solutions.

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