Senior Product Marketing Leader

Job Description Summary

Come and join our powerful, unified force with the energy to change the world.

Our mission is BIG. Our TRANSFORMATION is key – bringing the right businesses together to LEAD the ENERGY TRANSITION. Our TEAM is ready.


Vernova Purpose
GE Vernova is accelerating the path to more reliable, affordable, and sustainable energy, while helping our customers power economies and deliver the electricity that is vital to health, safety, security, and improved quality of life. Are you excited at the opportunity to electrify and decarbonize the world?

What impact you’ll make
As a member of the Marketing team within the Gas Power Product Management organization, you will be an active contributor to the success of the team by owning the Product Marketing strategy aligned to a Business Line; you will be consolidating marketplace & customer insights to guide product development, strategic decision-making, and long term business planning.

Job Description

What you'll do

• Develop and own the marketing strategy for Gas Power products (Heavy Duty Gas Turbines, Steam Turbines, Generators, HRSGs) for new units and/or services
• Stay abreast of industry trends, power & electricity market insights, marketplace leading indicators and forecasts relevant to the business; liaise with regional marketing experts and “connect the dots” globally
• Gather Voice of Customer (VOC) insights, understand customer requirements and utilize data to inform on product and/or sales strategies providing a differentiated value proposition
• Perform segmentation analyses considering customer values, behaviors, and needs. Perform market mapping & targeting; capture emerging trends in relevant segments and develop corresponding strategies
• Document marketplace requirements in support of new product development, summarizing marketplace insights, segmentation, requirements identification, and VOC
• Provide relevant marketplace inputs feeding into new product business cases and capital allocation decisions
• Strategically partner with Product Managers throughout the product development phase
• Define and lead marketing campaigns, develop and maintain internal/external collateral (e.g. fact sheets, customer presentations, catalogs, webinars, webpages)
• Provide marketplace context, data, and guidance in support of operational decision-making as well as longer term product positioning & strategy
• Participate in continuous process improvement initiatives related to the Marketing work scope
   

What you'll bring (Basic Qualifications)

• Bachelor’s degree in marketing, business-related discipline, or engineering from an accredited college or university, or equivalent knowledge/experience
• Significant experience in the Power industry
• Significant experience in a marketing, product management, or commercial role

What will make you stand out

• Strong interpersonal and leadership skills; effective at working cross-functionally in a matrixed organization to achieve a desired outcome
• Highly motivated, curious, and self-starter mentality
• Innovative & creative spirit
• Demonstrated ability to analyze and resolve problems
• Strong oral and written communication skills, including executive level communications
• Deep knowledge of the global gas power generation marketplace and industry tools/databases
• Solid understanding of market research techniques, market analysis techniques, and statistical analysis
• Strategic integration: ability to influence & partner with key internal and external parties to develop novel solutions and integrate them into business processes
• Ability to document, plan, market, and execute programs; established project management skills

About Us

Inclusion & Diversity 

 At GE, we believe in the value of your unique identity, background and experiences. We are committed to fostering an inclusive culture, where everyone feels empowered to do their best work because they feel accepted, respected and that they belong.  Click here to learn more: https://jobs.gecareers.com/vernova/global/en/i-d-e 

 For U.S. based candidates only, for purposes of complying with U.S. pay transparency requirements, the base pay range for this position is $128,600 - $171,400 USD Annual.

The specific pay offered may be influenced by a variety of factors, including the candidate’s experience, education, and skill set. This Senior Professional Band position is also eligible for a variable incentive bonus of 15%.

*The Company pays a geographic differential of 110%, 120% or 130% of salary in certain areas.

This position will stay open on the career website until at least 4/16/2025

Benefits Available to You:

GE employees rise to the challenge of building a world that works. In order to meet this mission, we provide varied, competitive benefits to help support our workforce: https://jobs.gecareers.com/global/en/ge-career-benefits

• Our compensation & benefits are designed to help you manage your personal and family needs, while rewarding high performers. We offer a robust benefits package depending on your employment status and your national requirements.
• A healthy, balanced lifestyle can mean different things to different people. We've created programs that support the way you live and work today.
• GE invests to provide opportunities to grow your career by providing a path for continued on-the-job learning and development.

Healthcare benefits include medical, dental, vision, and prescription drug coverage; access to a Health Coach, a 24/7 nurse-based resource; and access to the Employee Assistance Program, providing 24/7 confidential assessment, counseling, and referral services.

Retirement benefits include the GE Retirement Savings Plan, a tax-advantaged 401(k) savings opportunity with company matching contributions and company retirement contributions, as well as access to Fidelity resources and planning consultants.

Other benefits include tuition assistance, adoption assistance, paid parental leave, disability insurance, life insurance, and paid time-off for vacation or illness.

General Electric Company, Ropcor, Inc., their successors, and in some cases their affiliates, each sponsor certain employee benefit plans or programs (i.e., is a “Sponsor”). Each Sponsor reserves the right to terminate, amend, suspend, replace, or modify its benefit plans and programs at any time and for any reason, in its sole discretion. No individual has a vested right to any benefit under a Sponsor’s welfare benefit plan or program. This document does not create a contract of employment with any individual.

About GE Vernova Gas Power

GE Vernova’s Gas Power business engineers advanced, efficient natural gas-powered technologies and services, along with decarbonization solutions that aim to help electrify a lower carbon future. It is a global leader in gas turbines and power plant technologies and services with the industry’s largest installed base.

Additional Information

#LI-Remote - This is a remote positionApplication Deadline: April 26, 2025