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Senior Product Marketing Manager
Updated on 11/3/2023

201-500 employees

Brick & mortar store optimization platform
Company Overview
Upside's mission is to create proven value in communities—for people, businesses, and the planet. The company has created a platform that uses the sophistication of online retail—profit measurement, attribution, and incrementality—to provide users with more value on their everyday purchases and brick and mortar businesses with new, profitable customers.
Consumer Software
Data & Analytics

Company Stage


Total Funding





Washington, District of Columbia

Growth & Insights

6 month growth


1 year growth


2 year growth

San Francisco, CA, USA
Experience Level
Desired Skills
Growth & Marketing
  • 5+ years of software Product Marketing experience targeting enterprise B2B audiences
  • Relevant retail industry experience (such as fuel, restaurant, grocery) and/or experience in management consulting, investment banking, or similar role with focus on developing analytical and storytelling skills is a big plus
  • Experience using customer research and other data and insights to advise product and go-to-market strategy decision-making
  • Experience managing key components of go-to-market strategy, including defining audience, positioning, value proposition and success metrics
  • Strategic executor with a focus on measurable outcomes, contributing to the success of a hard-working team in a fast-growing SaaS company
  • Highly creative, with outstanding communication and presentation skills
  • Self-starter with an entrepreneurial mentality and experience working on complex, ambiguous, and fast-moving projects across multiple teams
  • A strong sense of compelling storytelling that can turn sophisticated product information into concrete value propositions that emotionally resonate with our audience
  • Genuine passion for problem-solving and applying an analytical approach to each new challenge
  • Lead execution on quarterly / annual product marketing strategy aligned with business objectives, market directions, product roadmap, and releases of new offerings
  • Leverage a deep understanding of Upside's products and roadmap, customer/user research and market insights to develop positioning and differentiated messaging for our portfolio of products
  • Strategize and refine our target buyer personas and journeys based on deep knowledge of product capability and buyer requirements
  • Build and maintain the core backbone of all product collateral and content such as demos, white-papers, presentations and technical blogs, that help our Sales and Account teams educate the market. Partner with Sales Enablement to ensure the Sales and Accounts teams are equipped to use the content appropriately to articulate our product positioning and value proposition
  • Become a product evangelist and cross-functional bridge-builder who unites marketing, sales, customer success, and product teams to drive business results
  • Assist in creation of compelling marketing collateral that simplifies product value messages to drive awareness and interest (video, webinars, thought leadership, email nurture, etc.)
  • Launch new products and features by leading the launch planning, deliverables, timelines and managing cross-functional teams to ensure maximum adoption
  • Provide input and strategy into product roadmap and pricing based on market and customer research finding, industry analyst interactions, market landscape and competitive findings