Full-Time
B2B Marketing Automation Manager Job ID 2024
Posted on 2/15/2024
Integrated web solutions for various sectors
Mid
El Segundo, CA, USA
- 3+ years of hands-on experience in marketing operations in a digital business
- Advanced understanding of B2B marketing
- Experience and expertise in Salesforce and various marketing automation platforms such as Pardot, Marketo, Hubspot, and Conversica
- Strong knowledge of lead flow practices
- Knowledge of email marketing best practices
- Bachelor’s degree (or equivalent) in marketing, business, or related field
- Design and manage email campaigns targeting various databases
- Design and manage automation (Pardot) workflows and execute highly targeted campaigns including emails, landing pages, nurture streams
- Develop lead scoring and nurture streams to drive quality leads to sales and manage the lead flows through Salesforce.com by utilizing marketing automation platforms such as Pardot / Marketo
- Work with marketing, business development, and sales to coordinate campaigns and ensure effective communication streams to target segments
- Design and build effective tracking and dashboarding methodologies to report campaign performance and identify optimization opportunities
- Work with designers and developers to create web pages, landing pages, and emails and define A/B testing to optimize performance
- Translate analytics into clear and actionable recommendations to drive qualified traffic and hone-in on revenue-building activity
- Maintain and enrich the quality and integrity of the sales and marketing database
Internet Brands offers fully integrated web solutions for businesses and consumer websites, serving over 250 million monthly visitors. Their main product encompasses web presence software products and services, utilizing technologies to serve businesses and consumers in automotive, health, legal, and home/travel categories.
Company Stage
IPO
Total Funding
$303.7M
Headquarters
El Segundo, California
Founded
1998
6 month growth
↑ 0%1 year growth
↑ 0%2 year growth
↓ -2%Benefits
Medical, dental, & vision insurance
Life insurance
Short & long term disability
Flexible spending accounts
Credit union membership
Employee assistance program
Paid Holidays
Paid Time Off
Casual Dress
401k plan