Internship
Student Marketeer
Updated on 5/26/2026
Red Bull
10,001+ employees
Manufactures and markets energy drinks
Compensation Overview
$19.25/hr
Riverside, CA, USA
In Person
 Growth & Marketing (1) |
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- Must be at least 18 years of age
- Must have a valid US driver’s license
- University or college enrollment required
- Must be fluent in English, additional languages an advantage
- Able to work flexible part-time hours, including some evenings and weekends for a minimum of 15 hours per week
- Immersed in student life with an understanding of the collegiate landscape and local city, including behind-the-scenes activities & hot-spots
- Connected with a diverse range of influential groups and individuals on campus
- Affinity for project management, working 'behind the scenes’, and winning sales
- A team player, willing to represent Red Bull with branded outfits and onboard the Red Bull Mini
- Employees may be required to lift and or move up to 25 pounds or more as needed
- Live and breathe the brand personality traits and company values, representing the brand in a premium way through everyday interactions with consumers or customers
- Build and execute a tailored and innovative campus plan that engages students and brings the brand to life at your university
- Create a strong network on and around your campus, establishing and maintaining relationships with key local individuals
- Identify local collegiate content creators in relevant Red Bull scenes and work with your FMS to bring them into the World of Red Bull
- Grow the user base by inviting positive trial and awareness of Red Bull through product sampling to consumers at the right place and right time - answering any questions and concerns from consumers
- Work at Red Bull events, collegiate activations, and supported events to help ensure an unforgettable brand experience for consumers
- Build awareness and encourage participation in the World of Red Bull, including collegiate events and activations
- Increase brand engagement on your Social Media handles through authentic content
- Build relationships with local sales account managers and ensure Red Bull is available and visible in outlets, on your campus and in your region
- Collaborate with sales to open new distribution points for Red Bull within your university campus and beyond
- Leverage relevant assets from the world of Red Bull in order to keep us top of mind in sales accounts
- Ensure perfect execution of defined store standards
- Deliver executional excellence and show love for the details in all areas of your role
- Share ideas and collaborate with your team through regular face-to-face and online interaction
- Plan & report your activities in the dedicated online platform in a timely manner and with accuracy
- Contribute to business development by providing local insights, trends and overall opportunities
- additional languages an advantage
- Affinity for project management, working 'behind the scenes’, and winning sales
- Willingness to represent Red Bull with branded outfits and onboard the Red Bull Mini
Red Bull makes and markets energy drinks. It focuses on a signature global beverage and uses a distinct marketing strategy to build the brand. How it works: the drink combines ingredients such as caffeine and sugars (originally based on Krating Daeng) and is carbonated for Western palates, distributed worldwide through large-scale marketing, sponsorships, and events to boost sales. How it differs: it remains privately held by the founding families, avoiding public funding, and relies on a marketing-heavy approach—extreme-sports sponsorships, high-profile events, and a strong brand identity—rather than conventional product features alone. What it aims to do: maintain leadership in the energy-drink category, grow globally through branding and partnerships, and continue expanding its product line and presence without going public.
Company Size
10,001+
Company Stage
N/A
Total Funding
N/A
Headquarters
Salzburg, Austria
Founded
1984
Simplify's Take
What believers are saying
- Global sales reached 12.670 billion cans in 2024.
- The brand sells in 178 countries, supporting continued international expansion.
- Sports-adjacent activations deepen engagement across gaming, motorsport, and padel.
What critics are saying
- Monster Beverage pressures shelf space and pricing in mature markets.
- McDonald's channels Red Bull through retailer-controlled placement and promotions.
- Family ownership concentrates control and can slow strategic or succession decisions.
What makes Red Bull unique
- Red Bull created the modern energy-drink category in 1987.
- Its private ownership enables long-term brand and media investments.
- Red Bull Media House extends the brand beyond beverages.
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Your Connections
People at Red Bull who can refer or advise you
Benefits
Flexible Work Hours
Company News
Val Morgan Cinema unveils new 'Glasses Free 3D' advertising solution, with Red Bull as the launch partner. May 21, 2026 Sydney, Australia - Val Morgan Cinema has announced the launch of Glasses Free 3D, a new premium cinema advertising solution designed to deliver high-impact brand experiences within the pre-show of the biggest blockbusters and cultural moments. The new format allows brands to create immersive, three-dimensional creative that appears to extend beyond the cinema screen, without audiences needing to wear 3D glasses. Glasses Free 3D works from every seat, on every screen, and across any movie. Red Bull has come on board as the official launch partner of Glasses Free 3D, developing a special 3D creative to launch alongside the highly anticipated The Mandalorian and Grogu, releasing in cinemas today. Paul MacGregor, Director of Strategy and Marketing at Val Morgan Cinema, said, "Glasses Free 3D brings bold, eye-catching depth to cinema advertising for the first time in Australia, giving brands the ability to create truly unmissable moments on the big screen. "In an environment already built for attention, this format takes cinematic storytelling even further. The beauty of Glasses Free 3D is that it works perfectly from every seat, on every screen, and across any movie, driving maximum scale and impact right before the biggest cultural moments." "The flexibility of the format also means brands can develop bespoke 3D creative from the ground up or adapt existing TVC creative, and our Studio production team are always on hand to creatively consult or build the 3D creative on behalf of the advertiser," he added. Brianna Shields, Senior Activations Executive, Havas Media Australia, said, "Pushing boundaries and creating unexpected brand experiences has always been central to Red Bull, so partnering with Val Morgan Cinema on the launch of Glasses Free 3D felt like a natural fit. At Havas, our approach is to be deliberately different - finding new ways to connect brands with audiences in moments that truly land - and this format gave us the opportunity to bring Red Bull to life in a way that's genuinely immersive and visually impactful. It's exactly the kind of innovation that makes this partnership so powerful." Find out more about Glasses Free 3D: www.valmorgan.com.au/glasses-free-3d
Ferrari recruits former Red Bull veteran Guillaume Dezoteux as head of performance operation Ferrari continues technical reshuffle with key Red Bull signing. Ferrari has strengthened its technical structure with the arrival of Guillaume Dezoteux, who joins Maranello as the new Head of Performance Operations. The move comes after 18 years within the Red Bull organisation, marking a significant addition to Ferrari's ongoing technical reshaping project. Rise of F1 in US Means All of Motorsports is Growing Says NASCAR Hall of Farmer Jeff Gordon Three months ago, Guillaume Dezoteux posted a brief but meaningful message on LinkedIn announcing his final day with the Red Bull family, closing a long chapter inside the Austrian motorsport giant. Who is Guillaume Dezoteux? The French mechanical engineer, educated at ESTACA, has built a steady and progressive career in Formula 1, taking on increasingly important technical roles throughout the years. His first major step came at Michelin Competition, where he worked as a Tyre Performance Engineer between 2011 and 2013. In May 2013, he made the move into Red Bull's motorsport ecosystem, joining Scuderia Toro Rosso. From his base in Faenza, Guillaume Dezoteux began a rapid internal rise. In 2013 he became Head of Simulation and Tyre, before being promoted to Chief Engineer and Vehicle Performance in 2015. By 2017, he was appointed Head of Vehicle Performance - a position he retained through the team's identity changes, first to Scuderia AlphaTauri and later to the Visa Cash App RB Formula One Team. His tenure within the Red Bull structure officially ended in January 2026 with his departure announcement. After completing a three-month period of gardening leave, the French engineer is now ready for a new challenge at Ferrari. Ferrari continues technical restructuring. For Ferrari, this appointment fits perfectly within the wider technical reorganisation that has been underway in recent months. The Maranello-based team has been actively reshaping its structure to improve performance and efficiency across all departments. Guillaume Dezoteux brings extensive expertise in vehicle performance and simulation - two increasingly critical areas in modern Formula 1 car development. His integration will take place within the organisation led by team principal Frédéric Vasseur, with technical direction overseen by Loïc Serra. His arrival represents another important piece in Ferrari's ongoing reconstruction process, as the team continues to build a stronger and more integrated technical structure in its bid to close the performance gap to its main rivals. With several recent hires and internal changes, Ferrari's engineering department is increasingly taking on a more international and notably French-influenced identity, as the team works to return to consistent front-running competitiveness in Formula 1.
McDonald's has signed a deal to sell Red Bull energy drinks, adding Red Bull Dragonberry Energizer, Dirty Dr. Pepper and Mango Pineapple Refresher to its menu from August, according to confidential documents obtained by The Wall Street Journal. The move comes as McDonald's intensifies competition in the fast food sector, where it holds 49% of the US market. The company recently launched a $3 menu and $4 breakfast to attract cost-conscious customers, with CEO Chris Kempczinski stating the strategy aims to improve "value & affordability scores". Red Bull, which sold 14 billion cans last year generating $14 billion in revenue, competes primarily with Monster and Celsius in the energy drink market. McDonald's recent quarterly results showed comparable sales up 5.7% worldwide, with revenue rising 10% to $7 billion.
Helmut Marko lands new Red Bull role. Helmut Marko lands new Red Bull role Helmut Marko recently retired sam cook digital journalist sports journalist who has been covering motorsport since 2023 friday 10 april 2026 10:02. Former Red Bull F1 legend Helmut Marko has landed a new role within the Red Bull brand. Marko opted to retire from his role as motorsport advisor at the end of 2025, but had held that role since the 2005 season, Red Bull's first in the sport. It means that he has overseen all of Red Bull's grand prix victories and world championship wins to date, while helping develop some of the best racing talent including Max Verstappen, Sebastian Vettel and Daniel Ricciardo.
Radical Red Bull RB17 hypercar getting closer to production. Production will be limited to just 50 units. Zero 2 Turbo has all heard the pitch before. A machine promising Formula 1 levels of performance, supposedly within reach of private buyers with very deep pockets. The last time that idea made headlines it came in the form of the Aston Martin Valkyrie. While undeniably impressive, its journey to production was anything but smooth, and some of the early ambitions never quite materialised in full. That unfinished business clearly stuck with Adrian Newey. The result is the Red Bull RB17, a project that strips away regulatory constraints entirely and leans fully into what Newey and Red Bull Advanced Technologies set out to achieve. It steps into a rarefied space alongside machines like the Aston Martin Valkyrie AMR Pro, Pagani Huayra R and GMA T.50S Niki Lauda, but it's clear this one is aiming to move the goalposts. The first glimpse came at the Goodwood Festival of Speed in 2024, although by then the real engineering work was already well underway behind the scenes. Fast forward around 18 months and the picture is far clearer. Final development is progressing, with track testing scheduled for this year. Expect to see it make an appearance at a Formula 1 weekend before long, and it wouldn't be a surprise if it returns to Goodwood for a proper run up the hill. Visually, the RB17 has evolved quite a bit since that early concept. It's actually been scaled down slightly, though it still sits in roughly the same footprint as a previous-generation Formula 1 car. Aerodynamic elements have been sharpened across the board, from the stabilising fin running over the engine cover to the more intricate front splitter and a heavily reworked rear wing and diffuser setup. There's a lot more going on in the bodywork, too. Additional vents have been carved into the front and rear wings, the side pods and even the prominent snorkel intake. The exhaust now exits higher up along the spine of the car, right at the base of that intake. And yes, it now features essentials like lights, mirrors and wipers, which feels almost amusing given the rest of the package. The real drama sits behind the cockpit. Mounted directly to the carbonfibre chassis is a Cosworth-developed 4.5-litre V10 that revs to 15,000rpm. It forms part of the car's structure and is paired with an electric motor producing 147 kW (197 hp). Combined output exceeds 1,184 hp (883 kW), all sent to the rear wheels through a six-speed sequential gearbox, with the electric motor handling reverse duties. Red Bull has also refined the transmission software to improve durability and reduce wear over time. Flat out, it will go beyond 349 km/h (217 mph). Despite numbers that sound borderline absurd, the RB17 isn't meant to be a nightmare to drive. Active suspension and adaptive aerodynamics play a big role here, allowing the car to adjust ride height, balance and downforce levels depending on conditions. The aero itself is dynamic too, with adjustable elements front and rear to suit different circuits or driving styles. Downforce peaks at around 1,700 kg, which is close to double the car's targeted sub-900 kg mass. To keep things manageable, it's equipped with hydraulic power steering, traction control and ABS working with a carbon-carbon braking system. Buyers can choose between 18-inch carbonfibre wheels with Michelin slicks or 20-inch wheels wrapped in treaded tyres. Inside, it's more accommodating than you might expect from something this extreme. The two-seat cockpit is adjustable and designed to fit drivers in full race gear, including helmets. Controls stick to physical switches and dials rather than touch interfaces, keeping things intuitive when you're focused on driving. It's also engineered to handle endurance-level running, with the ability to complete a 24-hour race distance without needing attention. The V10 itself has been developed with usability in mind. While it could theoretically rev higher, Red Bull chose to prioritise longevity and reliability. It can run on 98 RON pump fuel and is designed to last significantly longer between services than a typical race engine. Major servicing intervals are set at around 8,047 km (5,000 miles), handled at Red Bull Advanced Technologies' facility. Production will be limited to just 50 units. Owners won't just get the car, they'll be invited into a full programme that includes track events around the world, driver coaching, setup support and simulator sessions to get familiar with the car before driving it in anger. Pricing still hasn't been finalised, but earlier guidance pointed to around £5 million. And if that's not enough, you can always take it a step further and have it converted for road use through Lanzante.