Senior Content Marketing Manager

About Spotfire: Spotfire® is a visual data science platform that makes smart people smarter by combining interactive visualizations and advanced analytics to solve complex, industry-specific business problems. As a newly independent business unit within Cloud Software Group, we are investing in growth and extraordinary talent.

About This Team:We are building an exceptional team to fuel Spotfire's growth, and we’re seeking a results-driven Content Marketing Manager with a strong focus on Marketing Operations and Digital execution. In this pivotal role, you will be responsible for developing compelling content strategies, managing its distribution across digital channels, and leveraging our marketing technology stack (especially HubSpot) to optimize performance and drive engagement. This role demands a proactive individual who thrives in a bold, fast-paced, values-driven environment. Reporting directly to the Head of Marketing for Spotfire, you will be instrumental in shaping the next phase of Spotfire’s growth journey.

Key Responsibilities:

Content Strategy & Development:

• Develop and execute a comprehensive content marketing strategy aligned with business goals, target personas, and the buyer's journey.

• Oversee the creation of high-quality, engaging content across various formats (e.g., whitepapers, e-books, webinars, blog posts, case studies, videos, website copy).

• Collaborate with subject matter experts, product marketing, and sales to identify content opportunities and ensure technical accuracy and strategic alignment.

Digital Content Distribution & Promotion:

• Manage the distribution of content across various digital channels, including our website, social media platforms (e.g., LinkedIn, Twitter), email campaigns, and paid promotion channels.

• Develop and manage the social media content calendar and strategy, curating and scheduling posts to maximize reach and engagement.

• Work to ensure content is optimized for SEO, SEM, and other digital advertising efforts.

Website Content Management:

• Manage and implement content updates and enhancements for our website, including working with platforms like Adobe Experience Manager (AEM) to ensure optimal content delivery and user experience.

Marketing Operations & HubSpot Management:

• Leverage HubSpot extensively to manage campaigns, build landing pages, create email nurtures, segment audiences, and track content performance.

• Ensure data integrity within HubSpot related to content engagement and lead flow.

• Collaborate with sales operations to streamline workflows and automate content-driven processes.

Content Performance Analysis & Optimization:

• Monitor and analyze content performance metrics (e.g., website traffic, engagement rates, conversions, lead generation) using HubSpot and other analytics tools.

• Provide actionable insights and recommendations to optimize content strategy, digital distribution, and overall campaign effectiveness.

• Manage content governance, ensuring brand consistency, compliance, and an organized content library.

Cross-Functional Collaboration:

• Work seamlessly with sales, product management, customer success, and other marketing teams to ensure content supports their objectives and is integrated into broader initiatives.

Qualifications and Requirements:

• Bachelor's degree in Marketing, Communications, Journalism, or a related field.

• Proven experience (5+ years) in content marketing, with a demonstrated track record of managing digital media channels and leveraging marketing automation platforms.

• Strong hands-on proficiency with HubSpot is essential, including experience with its Marketing Hub, Content Hub, Social Media tools, and reporting functionalities.

• Experience in developing and executing content strategies for B2B technology or software companies.

• Demonstrated ability to manage professional social media platforms and understand social media analytics.

• Familiarity with content management systems (CMS) and sales enablement platforms (e.g., Bigtincan).

• Excellent written and verbal communication skills, with a strong ability to craft compelling narratives and technical content.

• Analytical mindset with the ability to interpret data, identify trends, and make data-driven decisions.

• Highly organized, detail-oriented, and capable of managing multiple projects simultaneously in a fast-paced environment.

• Experience in either the Energy (Oil & Gas) or High-Tech Manufacturing industries is a plus.

Desired Attributes:

• Proactive, creative thinker with a passion for storytelling and digital innovation.

• Results-driven with a focus on measurable impact and ROI.

• Ability to translate complex technical concepts into clear, engaging marketing content

Compensation may vary depending on your location, qualifications including job-related education, training, experience, licensure, and certification, that could result at a level outside of these ranges. Certain roles are eligible for additional rewards, including annual bonus, and sales incentives depending on the terms of the applicable plan and role as well as individual performance. NY generally ranges: $103,302-$154,952 CA generally ranges: $107,793-$161,689 All other locations fall under our General State range: $89,827-$134,741 Benefits may vary depending on the nature of your employment with Cloud Software Group and the country where you work. U.S. based employees are typically offered access to healthcare, life insurance and disability benefits, 401(k) plan and company match, among others. This requisition has no specific deadline for completion.

About Us:

Cloud Software Group is one of the world’s largest cloud solution providers, serving more than 100 million users around the globe. When you join Cloud Software Group, you are making a difference for real people, each of whom count on our suite of cloud-based products to get work done — from anywhere. Members of our team will tell you that we value passion for technology and the courage to take risks.  Everyone is empowered to learn, dream, and build the future of work. We are on the brink of another Cambrian leap -- a moment of immense evolution and growth. And we need your expertise and experience to do it. Now is the perfect time to move your skills to the cloud.

Cloud Software Group is firmly committed to Equal Employment Opportunity (EEO) and to compliance with all federal, state and local laws that prohibit employment discrimination. All qualified applicants will receive consideration for employment without regard to age, race, color, creed, sex or gender, sexual orientation, gender identity, gender expression, ethnicity, national origin, ancestry, citizenship, religion, genetic carrier status, disability, pregnancy, childbirth or related medical conditions (including lactation status), marital status, military service, protected veteran status, political activity or affiliation, taking or requesting statutorily protected leave and other protected classifications.

If you need a reasonable accommodation due to a disability during any part of the application process, please contact us at (800) 424-8749, HR directly via (954) 229-6896 or email at [email protected] for assistance.