Senior Director of Product Marketing

About Incode

Incode is a Series B unicorn ($1.25 B valuation) rewriting how the world proves identity. Our AI-powered platform lets leading banks, fintechs, marketplaces, and governments deliver friction-free experiences while defeating fraud and safeguarding privacy. Customers such as Citi, AirBnB, Block, Chime, Sixt, and TikTok rely on Incode to power their identity verification and security. Recently named a leader in the Gartner® Magic Quadrant™ for Identity Verification, we’re scaling fast—and we need a product-marketing leader who can turn breakthrough technology into a category-defining narrative.

The Impact You’ll Make

As our Senior Director / Director of Product Marketing, you will be the architect of Incode’s market voice. You’ll craft the positioning and story that sets the industry agenda, mobilize teams to execute flawless launches, and equip our field to win every deal—from first pitch to renewal. Your work will shape not just what we say but how the world thinks about identity, trust, and AI-driven security. You will report to the CMO and be a critical member of the marketing leadership team.

What You’ll Own & Drive

• Category Narrative & Positioning – Define and evangelize a bold, differentiated story that elevates Incode above every alternative.
• Go-to-Market Strategy – Translate product vision into launch plans, pricing, packaging, and demand-gen programs that accelerate adoption and revenue.
• Competitive Intelligence – Anticipate market moves, weaponize insights, and coach sellers to close with confidence.
• Content that Converts – Work with the content and creative teams on the creation of high-impact assets—web, video, customer stories, field tools—that move prospects from awareness to advocacy.
• Full-Funnel Enablement – Partner with Sales, CS, and Partners to deliver training and playbooks that turn every touchpoint into a trust-building moment.
• Voice of Customer & Market – Channel buyer pain points and data-driven insights back into product strategy and roadmap decisions. Help define customer stories to build credibility in the market.
• Metrics that Matter – Define and track KPIs for launches, pipeline, win rates, and brand preference—making results visible, repeatable, and scalable.
• Team Leadership – Recruit, mentor, and inspire a world-class product-marketing organization that operates with founder-level ownership and creativity.

The Qualities That Set You Apart

• Master Storyteller – You distill complex AI and security concepts into narratives that spark emotion and action.
• Strategic Growth Driver – You’ve taken enterprise SaaS products from launch to hyper-scale, owning ARR and market-share outcomes.
• Data-Fluent & Customer-Obsessed – You marry quantitative rigor with deep empathy for buyers, turning insights into breakthrough messaging.
• Cross-Functional Dynamo – Equally credible in boardrooms, brainstorms, and field kickoffs—aligning stakeholders around a single GTM vision.
• Servant-Leader Mentor – You build high-trust teams, celebrate diversity, and coach talent to peak performance.
• Relentlessly Curious – You track market signals, emerging tech, and regulatory shifts—then turn change into advantage.
• Hungry & Humble – You bring infectious energy and resilience, thriving in a fast-paced, “let’s-ship-it” culture.

Your Background

• 8-10+ years in product marketing or closely related disciplines, including 4+ years leading PMM teams in high-growth B2B SaaS or security/identity companies.
• Proven success launching AI-powered or security-critical products to global enterprise audiences.
• Track record of influencing C-level executives and partnering with Product, Sales, and Demand Gen to exceed ambitious revenue goals.
• Exceptional written, verbal, and presentation skills—able to shift from crafting visionary keynotes to refining on-page microcopy.
• Comfortable with the ambiguity inherent in a high growth company; you bring order to chaos
• Bachelor’s or Master’s degree in business, marketing, or a technical field (or equivalent real-world mastery).

Why Incode?

• Mission with Meaning – Shape how billions of people prove identity—safely, simply, and ethically.
• Rocket-Ship Growth – Join at an inflection point where your strategies will compound in value for years.
• Elite Team & Backing – Work a truly global with top engineers, designers, and investors who share your ambition to dominate a category.
• Ownership & Autonomy – Operate like a founder with the resources of a unicorn.
• Global Impact – Every program you launch will reverberate across industries and continents.

Ready to ignite the future of trust?

Lead the narrative. Empower the field. Join Incode and turn innovation into unstoppable market momentum.