Simplify Logo

Full-Time

Senior Product Manager-Upgrade & Upsells

Confirmed live in the last 24 hours

TextNow

TextNow

201-500 employees

Provides free unlimited calling and texting

Enterprise Software
Consumer Goods

Senior

Remote in Canada

Category
Product Management
Product Research
Product Marketing
Product
Required Skills
Agile
Product Management
Requirements
  • 7+ years of experience including a record of accomplishment in launching and optimizing revenue-driving mobile user experiences, particularly in-app purchases and upsell flows, at scale.
  • Exceptional Communicator: Comfortable with ambiguity who can influence and align stakeholders across all levels of the organization (including Product, Design, Engineering, Data, Quality Assurance, Marketing, User Research, Legal, Finance, and business development partners).
  • A positive, high-energy leader who instills a sense of urgency and excitement in their team to drive monetization goals.
  • A champion of prototyping and experimentation who thrives in a fast-paced environment. You foster an environment where creativity and calculated risk-taking are encouraged to optimize conversion funnels.
  • Deeply knowledgeable about mobile ecosystems, user engagement and pricing strategies, and monetization best practices, particularly in freemium and in-app purchase models.
  • Proven ability to lead the product development lifecycle articulating what and why to your pod and stakeholders. This includes from concept (briefs, wireframes, PRDs), through development (sprint planning/grooming, road mapping), to launch (Go-To-Market, A/B testing, rollouts), and integration into the core app.
  • Experience with subscription models, dynamic pricing, and personalized offer strategies will help you thrive!
Responsibilities
  • Own and develop a clear monetization product strategy from conception to market.
  • Build and mentor a cross-functional team of top performers.
  • Lead an agile team in creating, testing, and optimizing innovative upsell features and in-app purchase opportunities.
  • Create a robust process for ideation, prioritization, and development of new revenue-generating features that add customer value while driving upsells and in-app purchases.
  • Own the outcomes, key metrics, and OKRs to measure success for monetization efforts.
  • Become an expert in the needs and behaviors of our users, particularly those likely to make in-app purchases.
  • Manage stakeholder expectations and collaborate directly with C-level executives to drive clarity and alignment with our company strategy.

TextNow provides mobile communication services that allow users to make unlimited calls and send texts without a monthly fee. The service operates through a SIM card that offers unlimited nationwide talk and text over 5G, along with free essential data. Users can purchase additional data passes as needed, which is how the company generates revenue. Unlike many competitors, TextNow's model focuses on affordability, making it an appealing choice for budget-conscious individuals, families, and small businesses. The company aims to ensure that its services are accessible to everyone, including people with disabilities, reflecting its commitment to inclusivity and reliable communication for all.

Company Stage

Seed

Total Funding

$3.4M

Headquarters

Waterloo, Canada

Founded

2009

Growth & Insights
Headcount

6 month growth

0%

1 year growth

-2%

2 year growth

29%
Simplify Jobs

Simplify's Take

What believers are saying

  • TextNow's rapid growth to fifteen million users by 2011 demonstrates its strong market demand and potential for further expansion.
  • The company's innovative business model and recent feature additions, such as video calling, enhance user experience and engagement.
  • Substantial investment from notable investors has enabled TextNow to scale operations and improve infrastructure, including moving into the Evolv1 location.

What critics are saying

  • The highly competitive telecommunications market may pressure TextNow to continuously innovate to maintain its user base.
  • Reliance on selling data passes and premium features for revenue could be challenging if users opt to stick with the free plan.

What makes TextNow unique

  • TextNow offers a unique zero-cost monthly plan for unlimited talk and text, setting it apart from traditional telecom providers.
  • The company's revenue model, which includes selling data passes and premium features, allows for flexibility and affordability for users.
  • TextNow's commitment to inclusivity and accessibility ensures that its services are available to a broader audience, including people with disabilities.

Help us improve and share your feedback! Did you find this helpful?