Digital Fundraising Specialist

Salary Range: 65000 to 68000 (Currency: USD) (Pay period: per-year-salary)

ROLE & RESPONSIBILITIES:

• Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Digital Fundraising Strategy 
• Plan, create, and execute engaging digital fundraising campaigns for multiple channels across core platforms including HubSpot, Thankview, Hustle and more.
• Deliver tailored content to various audiences such as monthly donors, mid-level donors, lapsed donors, church donors, etc.   
• Ensuring that all solicitation and stewardship materials meet the highest possible standards for editorial quality while conveying a consistent brand message. 
• Ensure, where appropriate, that the digital fundraising strategy aligns with broader Marketing campaigns and quarterly Annual Fund strategy.
• Collaborate with Marketing and Data Teams to understand email segmentation strategies, donor journeys and personalized communications and automation tools.   
• Guide the development of new online efforts, such as peer-to-peer and crowdfunding.   
• Help develop and execute strategy on the Annual Fund team’s communications deliverables during times of disaster response.   
• Manage the Annual Fund communications calendar and individual projects involving multiple stakeholders.     
• Assist in coordination of the visual design of digital materials for Annual Fund content.   
Technology Management   
• Day to day project manager for a fundraising tech stack including HubSpot, Raiser’s Edge, Thankview, Hustle, Double the Donation, Pledgemine, Canva, and Classy.   
• Ensuring optimal use of fundraising technology with proactive reporting.   
• Monitor campaign performance, conduct A/B testing, and adjust strategies to maximize donations. 
• Analyze current and historical fundraising results to identify trends and patterns, allowing for data-driven decision-making. Over time, create fundraising metrics based on industry standards and/or past performance to establish goals.
• Provide recommendations and implement new approaches to improve the online giving process and enhance digital conversion rates.   
• Implement best practices for designing captivating e-mails and analyzing response data to better enhance communications with partners.   
• Maintain and monitor Raiser’s Edge data imports and exports to ensure highly effective and accurate email deliverability. 
Work Collaboratively 
• Work closely with the Marketing Department’s Digital Team to ensure the seamless transition to Annual Fund.   
• Attend in-person and virtual meetings in collaboration with members of the Annual Fund and Strategic Engagement Department.   
• Other duties as assigned 

JOB REQUIREMENTS:

• Mature and personal Christian faith
• Committed to the mission, vision, and values of World Relief
• Desire to serve and empower the Church to impact vulnerable communities
• Able to affirm and/or acknowledge World Reliefs Core Beliefs, Statement of Faith, Christian Identity and National Evangelicals For the Health of The Nation document
• Bachelor’s Degree preferred, or equivalent combination of education, training, and experience. 
• 5+ years’ in a project management role with demonstrated increasing responsibility over time   
• Competency in HubSpot and Raiser’s Edge or similar software   
• Excellent written and verbal communication skills; attention to detail and ability to execute well   
• Ability to write logically, clearly and concisely   
• Excellent analytical/problem-solving skills and detail orientation   
• Ability to work effectively both as a team member and independently 
• Ability to capture and organize complex information   
• Proficiency in MS Word, Excel and PowerPoint   
• Flexibility and ability to prioritize and work on multiple projects 

PREFERRED QUALIFICATIONS:

• 5+ years of relevant professional experience in fundraising or mass marketing for a high-volume non-profit development department or a private sector equivalent   
• 3+ years of proficiency with a fundraising tech stack using HubSpot, Raiser’s Edge, Luminate Online, Thankview, Hustle, Simple Texting, Canva, Pledgemine, Double the Donation, or similar software platforms.