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Team Lead, Advertising Operations
Posted on 6/14/2022
Experience Level
Desired Skills
  • Proactive and resourceful
  • Passionate about ad technology and up to date with industry, specifically programmatic campaigns
  • Extremely detail oriented, analytical, motivated, and technically competent
  • Dynamic and performance driven in a fast-paced team environment
  • 6.5+ years working experience in a related field - advertising platform, online publisher, ad network, agency etc
  • Proven track record of navigating through ambiguous situations
  • Strong analytic skills, ability to work in fast paced environment, meticulous attention to detail, and digital advertising knowledge
  • Excellent client service, organizational, and communication skills
  • Experience with ad server technologies and/or Server-Side Platforms (SSP) / Demand-Side Platforms (DSP)
  • Experience with Measurement and Viewability
  • Experience with HTML, HTML5, JavaScript and CSS
  • Experience with web troubleshooting tools such as internet browser, Web Developer Tools and Debugging Proxy Tools (e.g. Charles Proxy and Fiddler)
  • Manage all activities required to launch mobile advertising campaigns, including interpreting Insertion Orders, testing and implementing creative, securing supply and working with internal groups to launch on time
  • Traffic mobile advertising campaigns in GroundTruth's proprietary local ad serving platform, GroundTruth Ads Manager
  • Track, measure, and analyze the performance of multiple mobile advertising campaigns simultaneously
  • Devise and implement strategies for optimization, incremental and provide insights to the team
  • Lead and collaborate with internal team to ensure the successful fulfillment of all campaigns and performance KPIs
  • Work directly with third party ad servers, rich media vendors, agencies, internal teams on all elements related to creative specifications and ad trafficking
  • Monitor discrepancies, ensure third party tracking is accurately implemented, and prepare campaigns each month for billing
  • Develop and maintain documentation pertinent to the Advertising Operations team in specific areas of expertise
  • Train new employees on our ad serving platform and business processes
  • Develop standards and lead rollouts within Advertising Operations for new products, product updates, and process changes
  • Manage, coach, and advise direct reports to ensure campaigns are executed with maximum delivery, performance, and quality

201-500 employees

Location data platform
Company Overview
GroundTruth, the leading location technology company that drives results with real-world data.