Full-Time
Director of Product Marketing
Updated on 4/25/2024
AI-driven decision-making for enterprises
Data & Analytics
Government & Public Sector
Energy
Cybersecurity
AI & Machine Learning
Financial Services
Senior, Expert
Austin, TX, USA
Required Skills
Communications
Data Science
Branding/Brand Strategy
Marketing
Data Analysis
Requirements
- Bachelor degree in engineering or business. MBA preferred.
- 7+ years of product marketing experience for software products (Experience in the B2B tech space; SaaS is preferred), with at least 2+ years as senior product marketing manager.
- Demonstrated understanding of data science, advanced analytics, and related fields
- Track record gathering customer requirements, developing product strategy, roadmaps, and marketing requirements
- Experience in conducting competitive analysis and building brand strategy
- Exceptional verbal and written communication skills
- Ability to work in a dynamic, fast-paced environment, as a self-starter with demonstrated ability to build peer and executive cross-functional relationships
Responsibilities
- Set marketing strategy, analyze market activity, and identify and launch new products
- Integrate user feedback into product updates and positioning
- Investigate, quantify, and qualify emerging market trends and opportunities
- Develop and implement go-to-market strategy and activities for direct and indirect channels
- Define product value and develop supporting tools to impart that understanding for customers
- Perform competitive analysis toward increasing market share
- Establish target customer, personas, product positioning, messaging, and proof points
- Collect customer feedback to inform messaging, tactics, and product roadmap
- Evangelize products to customers through demos and trade shows
- Deliver product enablement materials and training programs
- Collaborate on the identification and development of core content
- Work with demand generation team on campaigns, tactics, and messages
- Establishing relationships with industry analysts
The acquisition of Maana by SparkCognition has integrated computational knowledge graph technology and industrial expertise, enhancing AI-driven decision-making for enterprises. This technology, in conjunction with SparkCognition's AI platform, is utilized to serve Fortune Global 100 companies, including Chevron, Shell, Aramco, and Airbus.
Company Stage
Series D
Total Funding
$368.1M
Headquarters
Austin, Texas
Founded
2013
Growth & Insights
Headcount