Full-Time
Head of Performance Marketing
Confirmed live in the last 24 hours
Addepar
501-1,000 employees
Investment management software for financial professionals
Senior, Expert
Remote in UK
- 10+ years of shown experience in B2B financial services marketing, with a proven track record of success in driving growth within the financial technology or wealth management industry.
- Experience in setting clear goals and objectives, and holding vendors or partners accountable for delivering results.
- Strong understanding of the EMEA marketing landscape and cultural nuances.
- Ability to translate marketing goals into measurable return on investment and give to the achievement of overall business objectives.
- Deep expertise in digital marketing channels (SEO, SEM, content marketing, social media, ad platforms, etc.).
- Excellent analytical skills and ability to translate data insights into actionable marketing strategies.
- Proficiency in English, with additional European languages a plus.
- Develop and implement a data-driven marketing strategy for the EMEA region, aligned with global and regional business objectives.
- Develop and implement localised marketing campaigns across all channels (digital, content, events, etc.) to drive brand awareness, lead generation, and pipeline growth.
- Stay abreast of industry trends and competitor activity in the EMEA wealth management technology space.
- Develop positive relationships with key partners and industry influencers.
- Collaborate with regional sales, client management, services and partner teams to understand market needs, develop effective marketing programs, and achieve shared goals.
- Track and measure the success of marketing campaigns and programs, and provide data-driven insights to optimise performance.
- Excel in a fast-paced environment and possess a bias for action. Test new marketing initiatives, iterating quickly, and adapting based on data and results.
Addepar provides investment management software designed for financial professionals like asset managers and financial advisors. The platform aggregates and analyzes financial data, allowing users to make informed investment decisions. It enables users to align portfolios with specific targets, model asset allocations, and test hypothetical performance across various scenarios, including managing illiquid assets. Addepar's software offers a comprehensive view of client portfolios, helping professionals optimize financial goals and cash flow. The company operates on a subscription model and includes features for billing and fee management, ensuring transparency in costs. With a strong presence in the global market and a large user base, Addepar focuses on leveraging data and technology to enhance the services investment professionals provide to their clients.
Company Stage
Series F
Total Funding
$1.6B
Headquarters
Mountain View, California
Founded
2009
6 month growth
↑ 6%1 year growth
↑ 11%2 year growth
↑ 27%
Simplify's Take
What believers are saying
- Addepar's strong Q1 2024 performance and continuous product updates indicate robust growth and innovation.
- The appointment of Bob Pisani as CTO and the opening of a new office in Pune, India, highlight Addepar's commitment to global expansion and technological advancement.
- Partnerships with firms like Corient and Baker Tilly demonstrate Addepar's ability to attract and retain high-profile clients, enhancing its market reputation.
What critics are saying
- The financial technology sector is highly competitive, with constant pressure to innovate and differentiate from other players.
- Managing and integrating new technologies and partnerships can pose operational challenges and potential disruptions.
What makes Addepar unique
- Addepar's platform uniquely handles illiquid assets, providing a comprehensive view of portfolios that many competitors lack.
- The company's focus on data-driven insights and billing transparency sets it apart in the financial technology sector.
- Addepar's strategic partnerships and integrations, such as with Asset-Map and WealthHub, enhance its platform's functionality and client value.
Benefits
Equity: Stretch the idea of ownership beyond your day-to-day and take pride in being an owner in the growth of Addepar
Global Hybrid Workforce: Whether you work remotely or on-site, you’ll have the opportunity to build and collaborate with colleagues around the world
Flexible Time Off: Spend time traveling, celebrating with friends and family or relax on your schedule
Benefits Packages: Competitive medical, dental and vision benefits along with a monthly wellness allowance to keep you healthy and happy
Learning & Development Allowance: Your continued growth and development are important to us
Dynamic Team: Strong investment in the best talent at the intersection of technology and finance