Full-Time

Senior Manager

Search Engine Optimization

Posted on 5/20/2024

Appian

Appian

1,001-5,000 employees

Low-code AI-powered process automation platform

AI & Machine Learning
Data & Analytics
Fintech
Government & Public Sector

Senior

McLean, VA, USA

Required Skills
Management
SEO
Marketing
Data Analysis
Google Analytics
Requirements
  • Passion for SEO, CRO, and internet marketing
  • In-depth understanding of technical website management
  • Experience with Google Tag Manager and Cookie consent tools
  • Strong writing skills
  • Experience managing a team
  • Excellent analytical, organizational, project management, and time management skills
  • 10+ years experience in SEM, SEO, and CRO
  • Experience with website analysis using analytics tools like Google Analytics
  • Experience with SEO and CRO tools like Adobe Target, BrightEdge, Google, WordTracker, etc.
  • Demonstrated experience with conversion rate optimization
  • Expert knowledge of website wireframing and HTML/CSS
  • Experience working with AEM or similar CMS
  • BS/BA degree
Responsibilities
  • Grow relevant organic traffic to Appian.com
  • Obtain page 1 ranking for important Appian keywords
  • Optimize and improve the conversion rate on Appian.com
  • Responsible for growing the online pipeline
  • Leveraging Google analytics, be the web analytics expert for Appian.com
  • Use AEM to update Appian.com to support SEO strategies
  • Leverage Adobe target to establish a culture of experimentation
  • Perform keyword research to optimize existing content and uncover new opportunities
  • Collaborate with other members of the digital marketing team to support campaigns and webinars through SEO
  • Provide SEO analysis and recommendations for Appian.com websites, social media channels, YouTube, and other organic traffic sources
  • Execute recommendations and strategies for content development in coordination with SEO goals
  • Administer search engine programs for diagnostic reporting
  • Implement link building campaigns in coordination with SEO goals
  • Keep pace with SEO, search engine, and internet marketing industry trends
  • Monitor and administer web analytics dashboards and key reporting tools
  • Monitor and evaluate search results and search performance across major search channels
  • Use analytics platforms and A/B testing tools to discover visitor behavior and conversion bottlenecks
  • Use data to drive fundamental web marketing decisions and design recommendations

Appian Corporation provides a robust low-code platform, leveraging advanced technologies such as AI, RPA, and API integrations to simplify the automation of complex processes and data unification across various sectors, including government acquisitions. The company fosters a culture that values continuous risk management and innovation, making it a top choice for professionals seeking to work at the forefront of process automation and modern software solutions. By specializing in process mining and unified workflows, Appian uniquely positions itself as a leader in streamlining operations and enhancing organizational efficiency.

Company Stage

Series A

Total Funding

$47.5M

Headquarters

Tysons, Virginia

Founded

1999

Growth & Insights
Headcount

6 month growth

0%

1 year growth

3%

2 year growth

18%

Benefits

Private Health Insurance

Comprehensive Global Wellness Program

Fully-covered Global Milk Stork Benefit

Global Wellness Reimbursement

Quarterly Awards and Recognition

Employee Stock Purchase Plan

401(k) or Pension Plans with Employer Matching

Company Paid Life Insurance and Disability

Employee Assistance Program

Global Parental Leave

Charitable Giving Program

Paid Time-Off and Paid Holidays

Tuition reimbursement for job-related continuing education

Professional Development Courses

INACTIVE