Data Scientist, Media Analytics – Kroger Precision Marketing

Kroger Precision Marketing (KPM) powered by 84.51°, is a leading retail media advertising solution. KPM closes the loop between media exposure and store sales by using first-party purchase data to make brand advertising more addressable, actionable, and accountable. Launched almost three years ago, we have activated campaigns for over 1000 brands. Our vision is to become the preferred media company for advertisers by creating a more accountable media supply chain that increases the effectiveness of investment dollars. We are a growing team of passionate and talented analysts, data scientists, marketing consultants, and media strategists who are committed to transforming the media industry.

As Data Scientist, Media Analytics – Kroger Precision Marketing you are joining a community of analysts – we are researchers in search of the customer story.  We are the voice of the customer.  Customers share their story with us each day, and it is our job to tell their story.  Our Analysis team is known for solving client and customer problems, employing the most appropriate statistical and analytic approaches. You will be hands-on with respect to the analysis of a retailer database, using the full suite of 84.51° technical and visual tools – Python, Excel, SQL, Power BI (plus other internal tools) and Azure platform to create timely, relevant, and actionable insights. 

Responsibilities:

• Effectively manage campaign analytics and insights across Kroger Precision Marketing portfolio of media products (email, programmatic display/video, Pinterest…etc.)
• Partnering with sales and account management team to own the analytic relationship with CPG clients
• Ensuring high levels of client engagement and the successful delivery of media campaign measurement
• Become familiar with our data assets, measurement techniques, QA processes, and overall analytic capabilities
• Interpreting results and developing actionable recommendations from robust 1^st party data to build relevant customer stories for clients
• Contribute to developing, defining, and completing custom projects and analytics that help drive media campaigns, customer insights, and client relationships forward
• Leading and managing projects, tasks, and stakeholders to ensure that projects are delivered on time, within budget and to brief specification

Qualifications, Skills and Experience:

• Bachelor’s degree in statistics, mathematics, analytics, economics, marketing, or related discipline.
• Knowledge of ad technology, digital media, and/or advertising analytics.
• Knowledge and training in extracting insights from large databases, translating market research into actionable solutions and presenting findings and recommendations to clients .
• Knowledge and training using advanced algorithms, programming languages (Python, R, SQL), or technologies in the development of technical analytics solutions or capabilities.
• Strong interpersonal and communication skills including excellent verbal, written, presentation, storytelling and consultation skills.
• Data visualization skills and ability to present technical solutions to non-technical audience.
• Strong analytical, problem-solving and decision-making skills.
• Strong business acumen to link analysis to business impact (grocery and/or retail experience is a plus).
• Natural curiosity that welcomes and embraces change and willingness to try new things and to fail.
• Excellent attention to detail, organization skills and ability to work in a collaborative environment.

#LI-Remote 

#LI-LG1