Head of Commercial

About this Role

Fandom is growing! We are looking for a dynamic and commercial driven leader to join as Head of Commercial at Fanatical, based in Rugeley, UK. This role reports to our General Manager and plays a key part in shaping Fanatical’s growth trajectory.

Our Fanatical team is a fan of digital games and entertainment, and is proud of creating a vibrant platform for fans to find keys to some of the best online games and entertainment products across the globe.

As Head of Commercial, you will own the revenue-driving strategy across our product channels growth, pricing strategy, sales reporting and inventory management. You will work closely with the business development team to onboard the latest and greatest new games and ensure their commercial success on the platform. 

You'll also directly manage key publisher relationships, explore new growth opportunities, and drive strategic initiatives that elevate Fanatical’s presence and performance globally.

You Will...

• Take ownership of revenue and margin performance and oversee key product channels (New Releases, Store, Mystery, and Non-Games), collaborating with Business Development to maintain strong Bundle revenue.
• Lead the commercial strategy for Fanatical, ensuring that our revenue and margin mix aligns with business goals and finding ways to optimise performance and drive growth.
• Take direct responsibility for the account management of key Fanatical publishing partners to manage and grow sales for their catalogue, building effective and measurable long-standing relationships.
• Oversee successful new game launches by coordinating with Business Development, shaping pricing strategies, and leading cross-functional execution of launch campaigns.
• Lead Fanatical’s pricing strategy to balance margin optimisation, competitive positioning, and customer acquisition.
• Own commercial forecasting, providing business insights on product performance, supporting external marketing prioritisation, and refining strategy based on reporting outcomes.
• Set the strategic approach for digital key purchases, optimising inventory turnover and profitability through effective deal-making and inventory management.
• Identify and pursue new revenue opportunities by leveraging market trends, commercial insights, and industry relationships.
• Ensure that Fanatical is well-represented at external industry trade shows, managing the budget and attending where required. Some level of travel will be expected in this role.
• Act as the Commercial leadership voice within Fanatical, communicating department performance, challenges, and opportunities to the broader leadership team.
• Collaborate with other Fandom business units to identify cross-brand commercial synergies and partnership opportunities.
• Partner with external stakeholders (e.g., payment providers, distributors) to support commercial objectives and regional growth initiatives.
• Support the General Manager with broader company-wide initiatives, offering commercial insight into key growth and innovation strategies.
• Invests in individual growth, addresses performance and engagement proactively, and fosters a sense of shared ownership and trust.

You Have...

• 10+ years of experience in commercial management, business development, or partner strategy—preferably in the gaming, eCommerce, or digital media sectors and 3+ years leading teams of 3 or more employees. 
• A proven track record of managing publisher or partner accounts with tangible revenue growth results.
• Strong commercial acumen, with a data-informed approach to revenue, pricing, and margin optimisation.
• Deep understanding of commercial deal-making, licensing, and partner negotiations within the games industry.
• A strong network of industry contacts across publishers, developers, and distributors.
• A passion for gaming and a solid grasp of digital PC game markets, consumer trends, and commercial models.
• Excellent written and verbal communication skills.
• Strong interpersonal and stakeholder management capabilities, particularly in B2B environments.
• Fluency in written and spoken English.

Benefits & Perks

• Laptop and all the gear you need for work
• Free access to a multitude of popular online courses and books sponsored by our company

• Training (unlimited Udemy + more)
• Company stock options
• Company swag packages
• Private Medical and Dental Insurance
• Life insurance, critical illness insurance and income protection insurance
• Company pension 5% ER, 5% EE
• VTO (Voluntary Time Off) - a day off every quarter for volunteering non-profit
• Frequent team bonding events
• Flexible work hours & time-off
• Employee Interest and Hobby Groups supported by our company
• Open, energetic and fan-focused, international work environment

About Fandom

Fandom is the world’s largest fan platform where fans immerse themselves in imagined worlds across entertainment and gaming. Reaching more than 350 million unique visitors per month and hosting more than 250,000 wikis, Fandom is the #1 source for in-depth information on pop culture, gaming, TV and film, where fans learn about and celebrate their favorite fandoms. Fandom’s Gaming division manages the online video game retailer Fanatical. Fandom Productions, the content arm of Fandom, enhances the fan experience through curated editorial coverage and branded content from trusted and established publishing brands Gamespot, TV Guide and Metacritic, along with its Emmy-nominated Honest Trailers and the weekly video news program The Loop. For more information follow @getfandom or visit: www.fandom.com.

Fandom is proud to be an equal opportunities employer. Employees and contractors, as well as prospective employees and contractors, will all be treated equally and fairly. Fandom is committed to ensuring no less favourable treatment is experienced by any current or prospective employee because of any of the protected characteristics under the UK Equality Act 2010 or equivalent local equality legislation.  To review Fandom UKs privacy notice,click here