Manager – Data Intelligence

Job Description

The Manager, Data Intelligence is responsible for guiding and supporting all facets of CRM analytics projects. As a key member of the Data Intelligence team, this includes preparing and executing analytic strategies, measurement and reporting for CRM digital and non-digital marketing campaigns and making proactive recommendations that drive the key performance goals of our clients.

RESPONSIBILITIES:

• Manage projects that primarily focus on the impact and/or ROI (return on investment) of marketing activities (including but not limited to online and offline CRM direct marketing, cross-channel campaigns, digital advertising, promotional activities)
• Accurately and effectively estimate level of effort for analytics projects
• Define measurement strategies for clients, inclusive of timely and comprehensive reporting with an objective to evaluate marketing performance, drive valuable insights, and provide recommendations for optimization
• Ensures consistent, relevant, and actionable KPIs are used to optimize and influence strategic decisions
• Subject matter expert for analytical tools and techniques, including SQL, Tableau, Adobe Analytics, and analytics software packages
• Proactively identify, evaluate, and recommend new web analytics, testing, tag management, reporting, and other relevant tools and applications
• Develop, participate, and present analyses, POVs, reporting results, insights, and recommendations
• As required/appropriate, perform hands-on data investigation and analysis in support of program delivery, including development of conclusions and implications
• Identify research and analytics initiatives to support strategy development
• Create business cases for successful analytics initiatives
• Design and manage strategic analytic roadmaps for clients
• Present to clients and prospective clients on results of current projects as well as new business opportunities
• Manages, trains, and provides on-going leadership and mentorship to Data Analysts

Qualifications

• 5+ years hands-on experience in CRM or marketing analytics; marketing agency experience preferred
• Experience managing and/or mentoring junior team members
• Strong SQL knowledge and applied experience
• Experience with advanced analytic techniques, such as multivariate regression analysis, predictive modeling, logistic regression, factor analysis, forecasting, response prediction, advertising effectiveness, consumer profiling, market mix and ROI measurement
• Experience developing strategic analytic roadmaps and managing projects and teams to effectively deliver them
• Hands-on experience with data visualization and analytic dashboard development, experience with Tableau (preferred), Domo, Power BI, Shiny, or other platforms
• Thorough knowledge and applied experience with marketing strategy and analytics design and delivery
• Working knowledge of site analytics suites, Google Analytics, Adobe Analytics/SiteCatalyst
• Ability to craft innovative strategies and approaches to analyze marketing performance and deliver powerful insights and recommendations
• Ability to manage internal stakeholders at varying levels
• Strong multitasking skills and ability to work in a flexible, dynamic and fast-paced environment
• Self-starter with demonstrated instinct for developing insights from data
• Excellent communication skills, including written, presentation, and story-telling