Growth Marketing Associate

Partiful's mission is to cultivate friendships through social events.

We believe parties (and other social events) are the most effective way to meet new people and make friends. Our product helps you throw incredible events, starting with memorable party pages that make it easy to plan & communicate with guests — download the app to see how it works!

We're building new ways to streamline planning, connect meaningfully in the real world, and make connections between friends-of-friends. Our ultimate vision is to power everything you do in-person with your friends, eliminating the friction of bringing your most memorable experiences to life. You can read more about our mission in The Washington Post, The New York Times, The Wall Street Journal, The Atlantic, Wirecutter, and USA Today. Partiful was also recently named Google’s Best App of 2024, a Finalist for Apple’s App Store Awards, and Apple’s App of the Day (awarded twice in 3 months).

The Role

As a Growth Marketing Associate at Partiful, you will be responsible for driving growth through hands-on execution across various campaigns.

In this role, you will:

• Develop strategy, toolset, and execution plan for various marketing campaigns and initiatives, and own end-to-end execution

• Define and refine product and feature positioning to make Partiful's unique value propositions resonate with target audiences

• Create high quality, visually compelling marketing content (e.g. blog posts, case studies, landing pages, product demos, social posts, feature guides, in-app messaging, etc.)

• Run experiments to test conversion across channels

• Track and report on key growth and performance metrics

• Research, test, and launch new programs to drive growth (e.g., referrals, affiliates, partnerships, etc.)

• Develop systematic content creation plan to document events planned on Partiful

• Conduct market research to help drive messaging refinement and use case expansion

• Identify and build relationships with people, brands, and influencers we should work with

• Work cross-functionally with our Community and GTM teams to interview users and share insights, support local activation efforts, and onboard power hosts and organizations

• Identify and prioritize low-lift, high-impact feature improvements that drive growth

You're a good fit if:

• You’ve spent 1-3 years working in a growth or marketing role at an early stage (<50 employees) consumer startup

• You have experience executing on growth and marketing campaigns with limited budget

• You’re comfortable in Figma and have a good eye for design — you’ve previously designed graphics for social media and other marketing campaigns

• You learn new tools quickly

• You eagerly incorporate feedback into your work

• You are highly execution focused and work efficiently — you’re known for getting sh*t done and make sure balls don’t get dropped

• You have strong attention to detail

• No task is too small for you to own — you’re always happy to hop on a call, take a meeting, send cold emails, or anything else it takes to win over users

• You have good intuitions on what resonates with consumers and is culturally relevant

Please note that this is an in-person role in our New York office. In your application, please include a note on what's got you excited about Partiful! The compensation range for this role is $85,000-$125,000 depending on experience.

We're an equal-opportunity employer and strongly encourage applicants from traditionally underrepresented backgrounds to apply. We're proud to be a diverse team, and actively work to bring new perspectives to the table.