Full-Time

Sr. Industry Marketing Manager

Life Sciences

Posted on 11/20/2024

Blue Yonder

Blue Yonder

1,001-5,000 employees

Data & Analytics
Automotive & Transportation
Industrial & Manufacturing
AI & Machine Learning
Consumer Goods

Compensation Overview

$120.3k - $151.7kAnnually

+ Bonus + Commission

Senior

Boston, MA, USA + 3 more

More locations: Dallas, TX, USA | Scottsdale, AZ, USA | Roswell, NM, USA

Category
General Marketing
Growth & Marketing
Required Skills
Marketing
Requirements
  • Bachelor’s Degree, preferably in marketing or a hi-tech field, MBA/master’s preferred
  • 5+ years of marketing experience
  • 3+ years of experience in marketing to life sciences with an understanding clinical trial management and regulatory compliance in pharmaceuticals and / or biotech
  • Understanding of healthcare and clinic supply chain operations is a plus
  • Experience of and understanding of supply chain software
  • Excellent written and verbal communication skills with the ability to articulate complex technical concepts to business audiences in simple, compelling English
  • Proven track record partnering with and leading cross-functional teams to plan and execute product launches as well as go-to-market programs.
  • Strong technical knowledge of cloud-based software products
  • Experience defining and measuring how industry marketing efforts support business goals
  • Strong internal communicator and collaborator
Responsibilities
  • Work with product leaders to translate new product capabilities into outcome-oriented messaging and content used in sales, awareness and demand generation.
  • Serve as the subject matter expert on life science supply chains in marketing, supporting sales and creating or repurposing content to be purpose fit for life science discussions.
  • Partner with sales and industry leaders to build outcome oriented messaging and content that helps supply chain leaders understand our value in pharma, biotech and more.
  • Collaborate with stakeholders across sales, product and marketing to drive life sciences specific / tuned programs and promotions that increase engagement.
  • Evaluate opportunities to take share and deposition competitors, working with competitive intelligence, sales and partners.
  • Partner with marketing and product teams on the scripts and visual demonstrations used at events for showcasing the value of Blue Yonder in life sciences and manufacturing overall.

Company Stage

Acquired

Total Funding

$73M

Headquarters

Scottsdale, Arizona

Founded

N/A

Simplify Jobs

Simplify's Take

What believers are saying

  • The significant investment in acquisitions, totaling nearly $1 billion since Q4 2023, indicates Blue Yonder's commitment to expanding its capabilities and market reach, potentially leading to increased job opportunities and career growth.

What critics are saying

  • The integration of One Network Enterprises could present challenges in aligning technologies and cultures, which may impact operational efficiency and employee satisfaction.

What makes Blue Yonder unique

  • Blue Yonder's acquisition of One Network Enterprises for $839 million positions it as a leader in creating a multi-enterprise supply chain ecosystem, setting it apart from competitors who may not offer such comprehensive solutions.

Help us improve and share your feedback! Did you find this helpful?