Assistant Media Planner

Job Description

GENERAL SUMMARY
The LDA Assistant Media Planner’s primary responsibility is to work directly with a media planner on LDA Regional markets. The AMP will learn all aspects of spot market media including spot TV/Cable, spot radio, newspaper, local magazine, out-of-home, local digital and some exposure to sponsorships/event marketing.  The AMP will also gain a broad base knowledge of media terminology, media options and basic media planning. 

­­­ Day to Day:

• Goal Entry / SBA issuance to Zenith.                                                                                                                          
• Update and maintain flowcharts/budgets and related documents.                                                            
• Budget and billing reconciliations.                                                                                                                                 
• Create insertion orders (Digital, Print, Out Of Home).                                                                                    
• Assist with POVs, ultimately doing them by themselves.                                                                              
• Media/Market Research (CMR, IMS, Kantar, comScore)                                                                               
• Establish strong working relationship with our broadcast buyers at Zenith & Field Account team.
• Assist with Digital buys and metrics reports.
• Assist on market plans, ultimately managing some markets themselves.
• Participate in the implementation and maintenance for all Western Area media campaigns.
• Assist team with Heavy Up/Cut Recommendations, ultimately doing them by themselves.
• Support and generate ideas to support an “Ideas Culture” agency.

Qualifications

Experience:

• Prior media internship experience is a plus.
• Computer literate, with some experience in Microsoft Excel, Word, and PowerPoint. 
• A solid understanding of basic math, especially algebra, would be ideal. 
• Experience in proper business communications a plus. 
• Self-motivated, enthusiastic, team player that likes working in a large groups.

Education:  A Bachelor’s degree.  

Skills and Abilities: This person must be highly organized, with a charismatic and varied communication style.