Full-Time

Product Marketing Manager

Confirmed live in the last 24 hours

Stanley Black & Decker

Stanley Black & Decker

10,001+ employees

Industrial & Manufacturing
Consumer Goods

Mid

Mississauga, ON, Canada

Category
Product Marketing
Product
Required Skills
Sales
SAP Products
Requirements
  • College or University graduate, preferably with Business or Marketing background
  • Minimum 3-5 years' experience as a marketing professional, demonstrating increasing levels of responsibility
  • Experience with campaign & promotion development & execution ideally in CPG space
  • Worked closely supporting sales in a similar role would be an asset
  • Strong product knowledge of the Channel and product
  • Demonstrated project management experience
  • Strong communication skills - verbal and written
  • Strong analytical and problem solving skills
  • Excellent presentation skills in multiple formats
  • Strong computer skills including Microsoft Office Suite
  • Creative-thinker with the ability top provide solutions that meet the customer needs
  • Detail-oriented with the ability to work independently or collaboratively as part of a team
  • High level of energy and commitment
Responsibilities
  • P&L SBU responsibility: Sales, Margins, Expenses & Operating Income
  • Develop and implement (3) Year Strategic Plan, line plans, line reviews, channel and account specific business plans to drive sales and profit growth.
  • Customize the execution of national (brand, product, customer experience)
  • Manages relationships with internal and external creative teams, agencies and vendors to develop integrated custom communication materials.
  • Financial measurement / tracking for Business reviews.
  • Marketing Management including: SAP SKU structuring, forecasting, asset management, service level analysis and Canadian derivative model execution.
  • Create and implement innovative new product launches.
  • Key point of contact with US and Global Marketing Teams.
  • Co-develop product launch plans with US Marketing and Canadian Sales Teams.
  • Co-ordinate promotional product launches (bonus packs/merchandisers etc).
  • Educates sales and customers on emerging trends and how solutions are applied to maximize benefit.
  • Provide product knowledge to Sales Force and in key account presentations.
  • Communicate marketing activities to other departments on a regular basis to ensure integration and support for programs and initiatives.
Stanley Black & Decker

Stanley Black & Decker

View

Company Stage

IPO

Total Funding

N/A

Headquarters

New Britain, Connecticut

Founded

1843

Growth & Insights
Headcount

6 month growth

0%

1 year growth

0%

2 year growth

0%
Simplify Jobs

Simplify's Take

What believers are saying

  • The dividend increase reflects Stanley Black & Decker's strong financial health and commitment to shareholder value.
  • Strategic leadership changes, such as the appointment of Deborah K. Wintner as CHRO, indicate a focus on talent management and organizational growth.
  • The company's proactive approach in gifting tool kits to tradespeople can enhance brand loyalty and expand its customer base.

What critics are saying

  • The ongoing legal challenges related to fiduciary duty allegations could pose financial and reputational risks.
  • The high cost of tools remains a barrier for tradespeople, potentially limiting market expansion despite efforts to address this issue.

What makes Stanley Black & Decker unique

  • Stanley Black & Decker's partnership with Whisper Aero to integrate WhisperDrive technology showcases its commitment to innovation and staying ahead in the tool industry.
  • Winning seven Pro Tool Innovation Awards highlights CRAFTSMAN's reputation for best-in-class products, setting Stanley Black & Decker apart from competitors.
  • The company's focus on addressing skilled labor shortages by providing tool kits to tradespeople demonstrates a unique commitment to workforce development.

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