Full-Time

Product Marketing Manager

Posted on 10/25/2024

Stanley Black & Decker

Stanley Black & Decker

10,001+ employees

Industrial & Manufacturing
Consumer Goods

Mid

Mississauga, ON, Canada

Category
Product Marketing
Product
Required Skills
SAP Products
Requirements
  • College or University graduate, preferably with Business or Marketing background
  • Minimum 3-5 years' experience as a marketing professional, demonstrating increasing levels of responsibility
  • Experience with campaign & promotion development & execution ideally in CPG space
  • Worked closely supporting sales in a similar role would be an asset
  • Strong product knowledge of the Channel and product
  • Demonstrated project management experience
  • Strong communication skills - verbal and written
  • Strong analytical and problem solving skills
  • Excellent presentation skills in multiple formats
  • Strong computer skills including Microsoft Office Suite
  • Creative-thinker with the ability top provide solutions that meet the customer needs
  • Detail-oriented with the ability to work independently or collaboratively as part of a team
  • High level of energy and commitment
Responsibilities
  • P&L SBU responsibility: Sales, Margins, Expenses & Operating Income
  • Develop and implement (3) Year Strategic Plan, line plans, line reviews, channel and account specific business plans to drive sales and profit growth.
  • Customize the execution of national (brand, product, customer experience)
  • Manages relationships with internal and external creative teams, agencies and vendors to develop integrated custom communication materials.
  • Financial measurement / tracking for Business reviews.
  • Marketing Management including: SAP SKU structuring, forecasting, asset management, service level analysis and Canadian derivative model execution.
  • Create and implement innovative new product launches.
  • Key point of contact with US and Global Marketing Teams.
  • Co-develop product launch plans with US Marketing and Canadian Sales Teams.
  • Co-ordinate promotional product launches (bonus packs/merchandisers etc).
  • Educates sales and customers on emerging trends and how solutions are applied to maximize benefit.
  • Provide product knowledge to Sales Force and in key account presentations.
  • Communicate marketing activities to other departments on a regular basis to ensure integration and support for programs and initiatives.
Stanley Black & Decker

Stanley Black & Decker

View

Company Stage

IPO

Total Funding

N/A

Headquarters

New Britain, Connecticut

Founded

1843

Growth & Insights
Headcount

6 month growth

0%

1 year growth

0%

2 year growth

0%
Simplify Jobs

Simplify's Take

What believers are saying

  • Growing demand for eco-friendly tools boosts DEWALT POWERSHIFT™ system's market potential.
  • Collaboration with WECS Renewables opens new opportunities in the renewable energy sector.
  • CRAFTSMAN's seven Pro Tool Innovation Awards enhance brand reputation and sales.

What critics are saying

  • Rising raw material costs could impact profit margins if not managed effectively.
  • Skilled labor shortage may reduce demand for professional-grade tools.
  • Emerging tool manufacturers pose a threat to market share with cost-effective solutions.

What makes Stanley Black & Decker unique

  • Stanley Black & Decker leads with innovative brands like DEWALT and CRAFTSMAN.
  • The DEWALT POWERSHIFT™ system reduces CO2e emissions by up to 60%.
  • Partnership with Whisper Aero enhances product performance with WhisperDrive technology.

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