Job Description

This role is categorized as hybrid. This means the successful candidate is expected to report to GM Global Technical Center- Cadillac Tower three times per week, at minimum.

The Role:

General Motors’ Marketing Insights and Technology (MIT) organization is seeking an individual who can apply their experience in marketing audience segmentation platforms (CDP, DMP, etc.), audience strategy and operational processes to fill a role within the Martech Strategy and Solutions team.

The CDP (Customer Data Platform) & Audience Activation Lead will be responsible for partnering with our brand and business partners in developing, governing, and implementing audience strategies through cross-functional collaboration across GM’s marketing organization. The CDP & Audience Activation Lead will champion the delivery of best-in-world customer segmentation to deliver campaigns that matter for GM’s customers.

What You’ll Do:

• Develop, implement and execute roadmaps and strategy of audience segmentation and delivery capabilities for GM brand initiatives

• Lead audience activation across media, website and CRM channels with foundational understanding of each channel’s capabilities for targeting, activation and measurement

• Work cross-functionally within MIT, GM Marketing and our agency network to establish processes for cross-channel audience delivery within the advertising ecosystem

• Partner with our enterprise data team and MarTech product teams to develop platform and data requirements, identify new data sources, develop audience models and enable activation

• Create processes for segment audits and governance, data sharing and privacy approvals

• Understand campaign testing and creative strategies and develop the tactical segmentation logic to activate campaigns

• Act as a subject matter expert and collaborative voice to our brands for all things related to GM’s 1st and 3rd party audience data, development, and delivery within relevant marketing platforms and channels (media, social, CTV, email, SMS, website, app)

• Be hands on users of our audience segmentation platforms and drive innovation through the understanding of marketing technology capabilities and audience strategies

• Facilitate and lead the development of audience segmentation strategies with GM’s brands, lines of business and agency partners

• Stay apprised of high-level product roadmap initiatives and identifying strategic opportunities for testing and onboarding for unlocking new capabilities to enhance marketing efforts

Additional Job Description

GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP (e.g., H-1B, TN, STEM OPT, etc.) NOW OR IN THE FUTURE. 

This role may be eligible for relocation benefits

About GM

Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.

Why Join Us

We aspire to be the most inclusive company in the world. We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Our Work Appropriately philosophy supports our foundation of inclusion and provides employees the flexibility to work where they can have the greatest impact on achieving our goals, dependent on role needs. Every day, we want every employee, no matter their background, ethnicity, preferences, or location, to feel they belong to one General Motors team.

Benefits Overview

The goal of the General Motors total rewards program is to support the health and well-being of you and your family. Our comprehensive compensation plan incudes, the following benefits, in addition to many others:
• Paid time off including vacation days, holidays, and parental leave for mothers, fathers and adoptive parents;
• Healthcare (including a triple tax advantaged health savings account and wellness incentive), dental, vision and life insurance plans to cover you and your family;
• Company and matching contributions to 401K savings plan to help you save for retirement;
• Global recognition program for peers and leaders to recognize and be recognized for results and behaviors that reflect our company values;
• Tuition assistance and student loan refinancing;
• Discount on GM vehicles for you, your family and friends.

Diversity Information

General Motors is committed to being a workplace that is not only free of discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that workforce diversity creates an environment in which our employees can thrive and develop better products for our customers.   We understand and embrace the variety through which people gain experiences whether through professional, personal, educational, or volunteer opportunities. GM is proud to be an equal opportunity employer.

Equal Employment Opportunity Statements

GMis an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. GM is committed to providing a work environment free from unlawful discrimination and advancing equal employment opportunities for all qualified individuals. As part of this commitment, all practices and decisions relating to terms and conditions of employment, including, but not limited to, recruiting, hiring, training, promotion, discipline, compensation, benefits, and termination of employment are made without regard to an individual’s protected characteristics. For purposes of this policy, “protected characteristics" include an individual’s actual or perceived race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth, lactation and related medical conditions), gender identity or gender expression, sexual orientation, weight, height, marital status, military service and veteran status, physical or mental disability, protected medical condition as defined by applicable state or local law, genetic information, or any other characteristic protected by applicable federal, state or local laws and ordinances.  If you need a reasonable accommodation to assist with your job search or application for employment, email us at [email protected] or call us at 800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.​