Market Analyst
Posted on 2/21/2023
INACTIVE
Rover

5,001-10,000 employees

Online platform connecting pet owners with sitters
Company Overview
Rover.com presents a unique work culture that values diversity, inclusivity, and individual ownership of work, fostering an environment that encourages employees to bring their unique perspectives to the table. The company's competitive advantage lies in its comprehensive pet-care services, which range from overnight stays and home care to neighborhood walks and virtual training, all aimed at providing a comfortable and personalized experience for pets and their owners. As a leader in the pet-care industry, Rover.com has successfully expanded its services across the US, Canada, and Europe, demonstrating its ability to meet the diverse needs of pet owners and sitters in different regions.
Consumer Software

Company Stage

N/A

Total Funding

$535.9M

Founded

2011

Headquarters

Seattle, Washington

Growth & Insights
Headcount

6 month growth

8%

1 year growth

21%

2 year growth

44%
Locations
Seattle, WA, USA
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Data Science
SQL
Tableau
AWS
Marketing
Looker
Data Analysis
Requirements
  • At least 4 years experience working cross-functionally with complex datasets to support organizational decision making
  • You love driving business outcomes - 3+ years experience using a data driven approach to define growth/marketing strategies or being directly accountable for driving sustainable revenue growth for a business unit
  • Experience with market analysis or research (quantitative and qualitative) in an academic or business setting. You have the data fluency to pull apart differences in regional performance and the intuition to tie these trends to brand awareness, word of mouth, marketing, and product dynamics in those markets
  • Fluency in SQL. You would feel confident reviewing code produced by analyst and data scientist peers, as well as assisting non-technical colleagues with their reports in an office hours setting
  • A college degree in a quantitative or technical field (e.g., math, data science, statistics, business, marketing)
  • Skilled at building interactive data visualizations in online tools (e.g., Mode, Tableau, Looker, etc.)
  • Excellent verbal and written communication skills. Specifically, you know how to narrate business trends, models, and results to business partners in a useful, concise, and meaningful way
  • Experience working with cross-functional business partners to define business problems, scope project deliverables/timelines, implement reporting solutions, and frame organizational strategy
Responsibilities
  • Build the foundation of market analytics at Rover and be the single owner for measuring and narrating localized trends and marketing performance for all of Rover
  • Identify metrics to measure local market evolution and growth opportunities. Articulate key factors that enable or inhibit growth based on historical performance and current landscape
  • Partner with our growth marketing and product teams to conceptualize strategies and local marketing tests to sustainably scale individual markets
  • Design and implement A/B tests to measure the effectiveness of new marketing initiatives
  • Drive improved understanding of brand awareness/consideration at a local level, helping quantify the relationship between market-level growth rates, customer retention, and awareness
  • Construct and implement frameworks for identifying focus markets based on addressable opportunity, competitive landscape, and brand awareness
  • Present to, and build consensus with, senior leadership across marketing, analytics, finance, and product
Desired Qualifications
  • Hands-on experience running marketing tests or A/B tests and measuring results using a variety of methods (e.g., ordinary and weighted least squares, casual impacts)
  • Two-sided marketplace analytics experience and/or marketing analytics experience, especially with performance marketing
  • Knowledge of nationwide marketing channels (Video, Paid Search, Display, etc.) and local marketing channels (Radio, Local TV, Physical Placements, Newspapers, etc.)
  • Awareness of GDPR/Cookie compliance, IDFA, and Google Tag Manager
  • Familiarity with AWS (Redshift, S3, EMR) or similar cloud products