Full-Time

Senior Manager

Copywriting

Posted on 1/30/2025

CVS Health

CVS Health

10,001+ employees

Comprehensive pharmacy and healthcare services

Healthcare
Consumer Goods

Compensation Overview

$82.9k - $182.5kAnnually

+ Bonus + Commission + Equity Award Program

Senior

Company Historically Provides H1B Sponsorship

Hartford, CT, USA

Category
Editing & Proofreading
Content & Writing
Copywriting

You match the following CVS Health's candidate preferences

Employers are more likely to interview you if you match these preferences:

Degree
Experience
Requirements
  • 7 plus years of copywriting experience, overseeing writing in an external or internal agency.
  • 7 plus years of health benefits insurance marketing and communication expertise.
  • Employee benefits knowledge and experience.
  • Proficiency with AP or Chicago Manual of Style
  • Experience writing applications in traditional and emerging channels
  • Experience adapting style of copy to various audiences, purposes, or media
  • Knowledge of compliance and legal requirements (disclaimers) surrounding copy
  • Experience utilizing AI to proof and/or enhance copy
  • Strong knowledge of the client’s business, style, and consistency standards.
Responsibilities
  • Manage and oversee the performance, development, and well-being of copywriting/editing team members, including tasks such as hiring, training, and ongoing feedback.
  • Possess a deep understanding of the health insurance industry, client’s health benefits products, audiences, and business objectives, and execute on writing that aligns with the client’s vision.
  • Ensure successful execution of all writing projects, ensuring they are delivered on time and meet the required quality standards.
  • Write creative, effective copy according to project specifications / creative brief from start-to-finish, including letters, flyers, emails, SMS, phone scripts, website copy, etc. in plain language standards, meet members’ information needs, and follows applicable client brand and voice guidelines.
  • Act as a top-level copywriter, effectively managing relationships with stakeholders to ensure a clear understanding of project objectives and address any concerns or issues that may arise.
  • Execute the continuous improvement of writing and proofing related processes and methodologies by implementing best practices and promoting a culture of innovation and efficiency.
  • Approve writing standards and best practices to ensure consistency and quality across all deliverables.
  • Recommend, research and develop facts, quotes, and scenarios to support creative strategy and execution.
  • Ensure messaging, brand guidelines and directives are embraced and adhered to in all executions.
  • Execute writing requests with accuracy, producing zero errors in work (client’s edits are implemented correctly, spell check was run, facts and trademarks confirmed)
  • Proactively identify and act on opportunities for operational efficiencies and improvements.
  • Create a collaborative environment, encouraging cross-functional collaboration with other teams such as account management, creative, MarTech, operations, and digital teams.
  • Ensure the team is compliant with all branding, operational, legal, and regulatory mandates.
  • Advise leadership on the allocation of resources to support key design initiatives and ensure they align with organizational goals and objectives.
  • Maintain consistent voice and audience focus in writing, and have the ability to “boil down” verbose content to the “essence” of the main message, using plain language skills
  • Work harmoniously with others to get a job done and lead the team in a collaborative fashion.
  • Ensure collaboration and teamwork within the creative team and across the organization; promote a “be of service” mentality to the client and across the internal team.
  • Build a collective team vision and define creative goals and objectives.
  • Ensure consistent quality control in all work from the copywriting team
  • Develop, coach, and mentor direct reports through formal and informal feedback, including annual performance reviews.

CVS Health operates a large network of retail pharmacies and walk-in medical clinics across the United States, providing a variety of health-related products and services. Their offerings include prescription medications, over-the-counter health products, beauty items, and general merchandise. CVS Health also functions as a pharmacy benefits manager, serving over 75 million plan members, and has a senior pharmacy care business that assists more than one million patients each year. This integrated model allows CVS Health to deliver affordable health management solutions, improving access to quality care and health outcomes while aiming to reduce overall healthcare costs. Unlike many competitors, CVS Health combines retail pharmacy services with clinical care, making it a significant player in the healthcare sector with a commitment to helping individuals achieve better health.

Company Size

10,001+

Company Stage

Debt Financing

Total Funding

N/A

Headquarters

Woonsocket, Rhode Island

Founded

1963

Simplify Jobs

Simplify's Take

What believers are saying

  • Expansion of telehealth services leverages CVS's infrastructure for remote healthcare consultations.
  • Rising demand for health and wellness products aligns with CVS's retail offerings.
  • AI integration in pharmacy operations optimizes inventory and enhances customer service.

What critics are saying

  • DOJ's complaint on unlawful opioid prescriptions could harm CVS's reputation and finances.
  • Walgreens' divestment of VillageMD may increase competition in healthcare clinics.
  • Focus on digital personalization requires significant investment and poses execution risks.

What makes CVS Health unique

  • CVS Health operates over 9,600 retail pharmacies and 1,100 walk-in clinics nationwide.
  • The company integrates pharmacy benefits management with retail and specialty pharmacy services.
  • CVS Health's all-in-one app aims to personalize and enhance the healthcare experience.

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Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Disability Insurance

401(k) Retirement Plan

Company Equity

Wellness Program

Professional Development Budget

Paid Vacation

Paid Holidays

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