Associate Manager of Influencer Marketing

Role Summary

Title: Associate Manager of Influencer Marketing - Anthropologie Group

Reports to: Senior Manager of Influencer Marketing

Location: Philadelphia, PA (3 days per week on-site)

Overview:

The Influencer Associate Manager supports the Sr. Manager in developing and executing influencer strategies that align with Anthropologie Group’s mission and growth goals. This role requires serving as the team’s functional expert on paid partnership strategy, training and coaching teammates, and planning with cross-functional partners to ensure that all initiatives ladder back to the overarching go-to-market strategy. By managing external agency and influencer partnerships, you will maintain strategic alignment and drive program performance through innovative, culturally relevant campaigns. This role is responsible for enhancing brand awareness and community engagement while overseeing campaign execution, local activations, quarterly recaps, and monthly budget management.

Role Responsibilities

• Campaign Management & Execution

  • Lead end-to-end execution of influencer campaigns, giftings and in person experiences across Anthropologie Group including strategic briefing, timelines, creator selection, negotiation, contract management, content approval, and performance reporting.

  • Cultivate agency relationships to expand our influencer network and collaborate on trend-driven, compelling opportunities to partner with influencers across all following size tiers.

  • Manage campaign logistics including product orders, shipping, content approvals, and post-launch performance.

  • Develop and maintain influencer casting frameworks tied to the Anthropologie customer, ensuring strategic alignment across all partnerships.

  • Strategize creative content campaign themes to grow brand awareness and expand brand awareness by selecting influencers who meet reach KPI expectations.

  • Manage influencer campaign product selection process: coordinating product assortments with Merchandising that match creative inspiration and creating product selection visual decks within briefs.

  • Partner with cross-functional teams to ensure cohesive influencer messaging across social channels

• Partnership & Agency Oversight

  • Own and manage external partnerships, serving as the primary point of contact for campaign execution and quality oversight.

  • Develop relationships with key agency partners to expand the influencer network.

  • Partner with the brand partnerships team to understand co-op and artist collaboration partner deliverables and execute ambassador-focused campaigns, including assisting in the management and execution of the celebrity home giftings program.

• Analytics & Operations

  • Serve as the team’s functional expert on paid partnership strategy, training and coaching teammates on best practices, contract norms, and negotiation tactics.

  • Analyze campaign performance using CreatorIQ, Archive, and related analytics tools, driving iterative improvements across the influencer program.

  • Partner with the Influencer Coordinator on performance metrics to create actionable takeaways, recapping, and managing the financial process tracker and trial balance.

  • Analyze competitive landscape for influencer marketing or adjacent categories to develop creative campaign concepts to drive new customer acquisition

  • Strategize new ways to drive influencers to anthropologie.com and facilitate usage of influencer content on other marketing channels.

  • Oversee Influencer program budget, including monthly forecasting, tracking, and actualization and maintaining accurate and timely budget documentation.

  • Build and maintain a database of brand-aligned influencers across tiers and customer segments.

Role Qualifications

• Minimum 4 years of experience in Brand, Influencer, or Partnership Marketing, or a related role.

• Demonstrated ownership of influencer campaigns from brief through post-campaign reporting.

• Proven track record of negotiating complex influencer contracts and partnership deals with creators, managers, and agencies.

• Experience managing agency relationships and overseeing agency-executed campaigns.

• Experience using CreatorIQ, GRIN, or other influencer management software.

• Deep understanding of social media platforms as they pertain to creators, influencers, trends, and the Anthropologie customer—especially on TikTok and Instagram.

• Deep understanding of influencer marketing KPIs, attribution, and performance analytics.

• Ability to build relationships and interact with people at all levels of an organization, fostering strong cross-functional teamwork and results.

• Results-driven, solution-oriented, flexible, self-driving, and willing and able to both think strategically and roll up sleeves as needed.

• A charismatic and proactive style of communication desired for external communication.

• Demonstrate a passion for and understanding of the URBN brands, customers, and product.

#Anthropologie #LI-EC1

The Perks

URBN offers comprehensive Perks & Benefits to employees. Availability and eligibility to specific benefits may be subject to your location and employment status. Benefits include medical, dental, vision, PTO, generous employee discounts, retirement savings and much more! For additional information visit www.urbn.com/work-with-us/benefits

EEO Statement

URBN celebrates diversity and is committed to creating an inclusive environment for all employees. We are proud to provide equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, sex (including gender, pregnancy, sexual orientation, and gender identity or expression), religion, creed, age, physical or mental disability, national origin or ancestry, ethnicity, citizenship, service in the uniformed services, genetic information, or any other protected characteristic as established by law. We believe strongly in fostering a safe, fair and respectful work environment. To ensure compliance with our non-discrimination and anti-harassment policies, we offer anti-harassment training to managers and employees.