Senior Marketing Specialist

With millions of diners, tens of thousands of restaurants, and 23+ years of experience, OpenTable, part of Booking Holdings, Inc. (NASDAQ: BKNG), is an industry leader with a unique insight into the world of hospitality. We champion restaurants, bars, wineries, and other venues around the world, helping them attract guests, manage capacity, improve operations and maximize revenue.

Every employee at OpenTable has a tangible impact on what we do and how we do it. You’ll also join a global network that includes OpenTable and KAYAK's portfolio of travel brands including Swoodoo, checkfelix, momondo, Cheapflights, Mundi and HotelsCombined.

Hospitality is all about taking care of others, and it defines our culture. You’ll work in a welcoming and inclusive environment, and get the benefits, flexibility, and support you need to succeed.

The Position:

Are you a creative and passionate marketer with a love for the restaurant industry? OpenTable is looking for a Senior Marketing Specialist to bring fresh ideas and energy to our international marketing team! The role reports directly to the Senior Manager, Marketing (APAC) and you'll play a key role in shaping our brand across Australia and Asia, driving content marketing and customer acquisition across both B2C and B2B.

This is your chance to craft compelling campaigns, engage diners and restaurants alike, and be part of a team that’s setting the standard for restaurant reservations worldwide. If you're proactive, organised, and thrive in a collaborative environment, we’d love to have you on board!

In this role, key responsibilities include:

• Campaign management: Be responsible for campaign briefing process, setting clear timelines, requirements and expectations for all marketing activities. From briefing and content ideation to distribution, communications, and performance reporting to drive brand awareness, diner acquisition, and reservations (B2C), while also supporting lead generation and restaurant retention (B2B) across APAC.
  
  
• Content creation: Develop compelling copy for web, blog, email, social media, and paid marketing channels in an engaging and relevant tone.
  
  
• Digital and social strategy: Craft engaging social media plans, and collaborate with influencers and third parties to amplify campaigns.
  
  
• Event management: Plan and coordinate diner and restaurant events, ensuring seamless execution and alignment with marketing objectives.
• Go-to-market plans – Develop and carry out GTM strategies for new opportunity areas, ensuring seamless alignment with overall business objectives and brand positioning.
  
  
• Cross-team collaboration: Work closely with local and international teams across product, performance, content, and engagement to enhance overall marketing performance.
  
  
• Restaurant support: Partner with local sales and account management to provide marketing solutions for restaurant partners.
  
  
• Brand partnerships: Support Senior Manager across third party brand partnerships, including identifying new opportunities, nurturing existing relationships, stakeholder management, and campaign reporting.
  
  
• Analytics and optimisation: Monitor performance data, analyse campaign performance, and improve strategies based on insights and industry standards. 
  
  
• Market Insights: Stay current on competitor activity, market trends, and seasonal events, making recommendations and adapting marketing plans to incorporate best practices and key learnings for future campaigns.
• Agency & Vendor Coordination: Manage external agencies for PR and campaign execution as needed.

What we’re looking for:

• 5+ years of marketing experience, ideally across multiple markets including Asia.
• Strong writing and verbal communication skills (English fluency required; additional Asian language skills a plus).
• Exceptional project management skills, with the ability to manage multiple inputs and maintain clear documentation.
• Experience completing campaign testing and making data-driven strategic decisions.
• Strong analytical skills and ability to use data to inform marketing decisions.
• Excellent communication, presentation, and interpersonal skills.
• Experience managing cross-functional collaborators across different regions.
• Highly organised and diligent, with the ability to troubleshoot inefficiencies and improve processes.
• Experience in digital marketing and CMS management (WordPress preferred).
• Comfortable with a range of marketing technologies and quick to learn new tools.

Benefits:

• Work from (almost) anywhere; wherever you do your best work.
• Mental Health Well-being: 6 company paid therapy sessions, subscription to a meditation app, wellbeing speaker series and resources.
• Annual Health and Wellness Reimbursement.
• 1 floating day off per year to celebrate your birthday or another occasion of your choice!
• Company-wide weeks off each year: the whole team recharges (and returns without a pile-up of work!).
• Paid volunteer time.
• Monthly catered office events.
• Learning and Development opportunities.
• Universal Paid Parental leave.

Diversity, Equity, and Inclusion

OpenTable aspires to be a workplace that reflects the diverse communities we serve and a culture that is inclusive and welcoming. Hiring people with different backgrounds, experiences, perspectives, and ideas is critical to innovation and to how we deliver great experiences for our users and our partners. Representation matters.

We ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, perform job responsibilities, and receive other benefits and privileges of employment. Please contact us to request accommodation.