Full-Time

Account Based Marketing

Abm, Lead-Life Science

Posted on 5/2/2024

Truveta

Truveta

201-500 employees

Provides comprehensive electronic health record data

Data & Analytics

Senior

Seattle, WA, USA

Required Skills
Sales
Marketing
Data Analysis
Requirements
  • 7+ years of experience in marketing and /or digital marketing, in B2B SaaS or data businesses
  • Experience marketing to a life sciences audience (biopharma and medical device)
  • Experience with ABM programs and with ABM tools like Demandbase or 6sense
  • Deep experience in creating world-class growth and acquisition strategies, mapped to business goals
  • Experience with product-led growth (PLG) as a plus with a clear point of view on layering PLG on to a sales & marketing led growth motion
  • Strong analytical skills, with deep understanding of digital channels, marketing technologies and industry best practices
  • Creative problem solver and nimble executor with the ability to influence and be a team player
  • Thinks nimbly i.e., in hours, days and weeks!
  • Travel required to Truveta headquarters 2-3x a year
Responsibilities
  • Working closely with Business Development Directors and Managers to develop and execute 1-to-1 marketing strategies for key target accounts
  • Developing and executing 1-to-few marketing campaigns targeting primary verticals/segments in the market
  • Implementing effective personalization/account specificity across all programs
  • Creating programs to deliver against ambitious pipeline and revenue targets
  • Scaling ABM operations and campaigns as Business Development teams scale
  • Optimizing account-based marketing programs using web analytics and data
  • Communicating expectations, plans, and results with the broader team

Truveta delivers comprehensive and up-to-date electronic health record (EHR) data, including clinician notes, images, claims, social determinants of health (SDOH), and mortality data, providing a complete view of each patient. Their technology empowers researchers to enhance patient care, accelerate research and development (R&D), and inform public policy.

Company Stage

Series C

Total Funding

$100M

Headquarters

null, Washington

Founded

2020

Growth & Insights
Headcount

6 month growth

12%

1 year growth

17%

2 year growth

90%

Benefits

Competitive Compensation

Comprehensive Benefits

401(k)

Professional Development

Work/Life Autonomy

Flexible Time Off

Generous Parental Leave

Team Activities