Physician Liaison

Description

Sunvera Group is seeking an experienced Physician Liaison to join our marketing team and drive referral growth across the Metro Detroit area. This role will focus on promoting Sunvera Group’s practices and services across the Metro Detroit area while also providing strategic oversight and leadership to all Sunvera Group regions. The ideal candidate will have a strong understanding of ophthalmic care and services, a proven ability to leverage data to inform strategic outreach efforts and a strong passion for building and maintaining strong connections and relationships within the healthcare community.
 

Key Responsibilities:

• Relationship Building & Outreach:
• Build and maintain strong relationships with referring physicians,  optometrists, and other healthcare professionals in the Metro Detroit area, focusing on promoting Sunvera Group’s ophthalmology services and providers.
• Promote key ophthalmology services through regular in-person visits to referring practices.
• Engage optometrists in co-management opportunities, educating them on post-surgical care and collaborative patient management.
• Proactively seek opportunities to connect with new referral sources, including attending events, conferences, and networking functions.
• Resolve referral-related issues to ensure seamless communication and care coordination.

Leadership & Strategy:

• Lead the development of Sunvera Group’s physician relations strategy to expand referral networks and patient volume.
• Partner with a team of physician liaisons to ensure alignment with business goals.
• Collaborate with physicians, executives, and marketing to drive growth, utilizing data insights to adjust strategies.

Reporting & Analytics:

• Monitor referral trends and generate reports on outreach performance, using metrics to adjust strategies as needed.

Requirements

•  Bachelor's degree in [Marketing, Healthcare Administration,  Business, or a related field]; Master’s degree preferred.
• A minimum of 5 years of experience in physician relations, or  business development within a healthcare setting.
• In-depth knowledge of ophthalmology, physician practice management, and referral processes.
• Strong interpersonal skills with the ability to engage physicians   and healthcare teams.
• Proven leadership and team management experience.
• Proficiency in CRM systems, healthcare software, and Microsoft  Office Suite.
• Ability to travel within Metro Detroit.

Preferred Attributes:

• Relationship-Oriented: You excel at building trust and cultivating  strong professional relationships with healthcare providers.
• Results-Driven: You thrive on achieving goals and driving growth,  viewing challenges as opportunities for success.
• Healthcare Expertise: You have a deep understanding of healthcare  dynamics, particularly in the ophthalmology field.
• Effective Communicator: You are a skilled presenter and listener,  able to engage and inspire healthcare professionals at all levels.

What we Offer:

• Competitive salary with performance bonuses
• Full benefits package including health, dental, vision.
• 401(k) with employer match
• Generous Paid time off