Full-Time

Growth Marketing Lead

Posted on 7/29/2024

Scoop

Scoop

51-200 employees

Digital platform for hybrid work coordination

No salary listed

Senior, Expert

United States

This is a hybrid position, requiring some in-office days.

Category
Growth Marketing
Growth & Marketing
Required Skills
Hubspot
SEO
Data Analysis
Google Analytics
Requirements
  • Have 6+ years total work experience, with 4+ in Marketing or Growth-specific roles
  • Have multiple years of experience in SaaS and/or Product-Led Growth organizations
  • Have a heavily analytical, quantitative bias toward growth, with direct experience owning growth metrics or experimentation a plus
  • Have a strong track record of creating and executing strategic, organic marketing plans
  • Be a confident, capable writer and verbal communicator
  • Have a strong understanding and working knowledge of marketing technologies; be experienced with tools such as Content + SEO, Google Tag Manager, Google Analytics, HubSpot, etc.
Responsibilities
  • Develop Scoop’s product-led growth and acquisition strategies across content, SEO, and other channels
  • Own and optimize the user funnel from landing page through onboarding + early education
  • Be responsible for identifying and executing against opportunities to improve and expand the website’s conversion funnel
  • Plan and carry out ongoing A/B testing across user journeys and website experiences
  • Partner closely with Product Marketing, Product, Operations, and Support teams to establish a cohesive, cross-functional growth approach
  • Be responsible for establishing, tracking, and improving Scoop’s marketing effectiveness and efficiency metrics
Desired Qualifications
  • Have a strong mission orientation. You’re excited about the future of work and see the opportunity for hybrid work to empower the next generation of employees.
  • Have previous experience in product and/or content marketing
  • Have experience at early / growth stage startups, and feel very comfortable being scrappy and adaptable to drive results

Scoop for Work is a digital platform designed to help businesses manage office attendance in a hybrid work environment. It allows employees to automatically sync their work location with their Slack status, making it easier for colleagues to see where everyone is without needing manual updates. Additionally, Scoop features a calendar sync function that helps employees coordinate their office days with the right team members, simplifying the process of scheduling meetings and collaborative sessions. Unlike other workplace productivity tools, Scoop focuses specifically on enhancing team organization in flexible work settings. The company's goal is to improve the way teams plan their office attendance and facilitate gatherings, ultimately making hybrid work more efficient.

Company Size

51-200

Company Stage

Late Stage VC

Total Funding

$103.7M

Headquarters

San Francisco, California

Founded

2015

Simplify Jobs

Simplify's Take

What believers are saying

  • Growing demand for hybrid work tools aligns with Scoop's offerings.
  • Integration with AI-driven scheduling tools can enhance Scoop's platform.
  • The trend of four-day workweeks could increase interest in optimizing in-office days.

What critics are saying

  • Competition from tech giants like Microsoft and Google threatens Scoop's market share.
  • Economic downturns may lead to reduced spending on non-essential software like Scoop.
  • Privacy concerns in hybrid work tools could lead to regulatory scrutiny affecting Scoop.

What makes Scoop unique

  • Scoop offers seamless Slack integration for automatic work location updates.
  • The platform's calendar sync feature simplifies scheduling for hybrid work environments.
  • Scoop provides unique hybrid workplace benchmark data through its Flex Index database.

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Benefits

Hybrid Work Options

Flexible Work Hours

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

9%

2 year growth

10%
PRWeb
Apr 11th, 2024
Scoop Launches Office Benchmarks, Allowing Employers To Access Hybrid Workplace Benchmark Data For The First Time

SAN FRANCISCO, April 11, 2024 /PRNewswire-PRWeb/ - Scoop Technologies, Inc., today announces Office Benchmarks, a groundbreaking expansion of their Flex Index database.

PYMNTS
May 16th, 2023
Report: Remote Work Persists As Unemployment Stays Low

Don’t write any obituaries for the age of remote work just yet.A report Tuesday (May 16) by The Wall Street Journal finds that getting people to go back to the office may be easier said than done.More than three years after the onset of the COVID pandemic, nearly 60% of companies allow employees to work from home at least part of the time, the report said, citing data from Scoop Technologies, whose software tracks workplace strategies at nearly 4,500 companies.In fact, Scoop has found that the number of companies requiring staff to be at the office full-time has actually fallen by 7% over the last three months, with employees at companies with hybrid strategies spending 2.5 days a week on average at the office.And as long as unemployment stays low, workers have the upper hand in the battle to keep remote work policies in place, Robert Sadow, Scoop co-founder and CEO, told the WSJ.“Employees are saying we are going to push really, really hard against being required to be in the office five days a week,” Sadow said. “Most companies in the current labor market have been reluctant to push [back] that hard.”That doesn’t mean there hasn't been some pushback. As PYMNTS has written, a number of companies — including Disney, Apple and Goldman Sachs — have lobbied to get their workers back in the office.James Gorman, CEO of Morgan Stanley, addressed the issue in a January interview with Bloomberg News.“They don’t get to choose their compensation, they don’t get to choose their promotion, they don’t get to choose to stay home five days a week,” Gorman said. “I want them with other employees at least three or four days.”Joining these companies are officials in places like New York City and Washington, D.C., who say the lack of foot traffic from downtown workers has hurt their merchants and their tax bases.A February study by Bloomberg News estimates that workers in Manhattan are spending 30% less time at the office, which translates to a $12.4 billion decline in spending at businesses in the city each year.And as reported here last month, remote work can have another — unintended — cost to businesses: it puts them at greater risk for fraud.Eighty-six percent of companies say remote work has had a detrimental effect on their firms’ fraud prevention efforts, according to research in the PYMNTS report, “How SMBs Can Fight the Fraud Threats of Remote Work.”

PRWeb
Feb 7th, 2023
The West Coast Dominates When It Comes To Workplace Flexibility But A

“Where work takes place impacts so much, including where people choose to live. If it’s easier for someone who works in tech to live in Charleston instead of San Francisco, we want them to be able to make that decision based on key data," said Rob Sadow, CEO and Co-Founder of Scoop. .

PRWeb
Feb 7th, 2023
When It Comes To Work, 51 Percent Of Employees Have Work Location Flex

“Work’s future and success depend largely on flexibility – the single most important ingredient in today’s workplace culture and tomorrow’s best teams,” said Rob Sadow, CEO and co-founder of Scoop. .

INACTIVE