Full-Time
Regional Director
Digital Sales
Posted on 8/27/2025
Nexstar
1,001-5,000 employees
Owns and operates numerous U.S. stations
Compensation Overview
$180k - $225k/yr
Washington, DC, USA + 4 more
More locations: Los Angeles, CA, USA | Chicago, IL, USA | New York, NY, USA | Irving, TX, USA
Hybrid
 Sales & Account Management (1) |
|---|
- 6+ years in digital media sales or digital revenue leadership, preferably with local/regional media organizations
- Proven success leading or influencing sales teams to exceed digital revenue goals
- Deep expertise across digital ad channels including CTV/OTT, display, programmatic, native, search, social, and email
- Strong executive presence and ability to command sales strategy discussions in-market
- Demonstrated success in building and closing 7-figure digital deals with major advertisers or agencies
- Fluent in CRM tools, forecasting methodologies, and digital advertising platforms
- Highly autonomous and results-driven, with a bias toward action
- Ability to travel up to 75%
- Own digital revenue outcomes across assigned markets, driving growth across all product lines: OTT/CTV, Display, OLV and Marketing Services.
- Partner with local GMs, GSMs, and AEs to develop and close high-value deals, expand existing accounts, and penetrate new business.
- Push adoption of multi-platform solutions that drive measurable ROI for clients and maximize yield on premium inventory.
- Act as the point of escalation and deal support on key enterprise, regional, and multi-market opportunities.
- Support Regional Vice Presidents on strategic initiatives and digital growth opportunities for markets.
- Support and influence local sales teams to prioritize digital in every sales conversation.
- Identify underperforming segments and implement targeted actions to accelerate growth.
- Reinforce the company’s go-to-market strategy, pricing discipline, and product positioning to win share in competitive markets.
- Help implement quarterly and annual plans that align to local revenue targets and product mix goals.
- Track regional pacing to budget and proactively address shortfalls with market-level interventions.
- Lead weekly forecast reviews, monthly pipeline health checks, and deal strategy sessions with local sales leadership.
- Partner with corporate revenue operations to ensure forecast accuracy, CRM discipline, and revenue visibility.
- Share best practices across regions and contribute to corporate feedback loops on product performance and sales blockers.
- Support recruitment and onboarding of top-tier digital talent in key markets as needed.
Nexstar Media Group operates the largest portfolio of local television stations in the United States, owning 197 stations affiliated with networks such as CBS, Fox, NBC, and ABC. It earns revenue from selling advertising time and from retransmission fees paid by cable and satellite providers, and it also owns digital assets like The Hill and NewsNation, a national news channel. The company combines a broad local TV reach with digital media expansion to monetize both TV and online audiences. Its goal is to provide broad access to news and entertainment across local markets while growing its digital footprint and sustaining revenue through multiple streams.
Company Size
1,001-5,000
Company Stage
IPO
Headquarters
Irving, Texas
Founded
1996
Simplify's Take
What believers are saying
- 30 Days of Giving strengthens station-level goodwill and local audience loyalty.
- Refinancing extends maturities, reducing near-term liquidity pressure and execution distraction.
- Political and breaking-news traffic can monetize The Hill and NewsNation.
What critics are saying
- Tegna litigation threatens the merger, delaying scale benefits and increasing legal costs.
- State antitrust challenges target local-market concentration in Sacramento, San Diego, and Buffalo.
- High leverage and refinancing costs pressure cash flow if acquisition plans fail.
What makes Nexstar unique
- Largest U.S. station owner, with 197 stations across 115 markets.
- Combines broadcasting, The CW, NewsNation, and digital local-media assets.
- Hyperlocal community portals and station-scale distribution create advertiser reach.
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Company News
Nexstar Media's Ward Huey named broadcaster of the year. Posted: May 20, 2026 / 04:46 PM CDT Updated: May 21, 2026 / 08:53 AM CDT TYLER, Texas (KETK) - An East Texas media executive is set to receive one of the broadcasting industry's top honors in Texas. Ward Huey, vice president and general manager of KETK/FOX51/KTPN, Nexstar Media Group's Tyler-Longview stations, has been named the 2026 Television Broadcaster of the Year by the Texas Association of Broadcasters. The award will be presented Aug. 6 during the Texas Association of Broadcasters Awards Gala at Kalahari Resorts & Conventions. The ceremony will cap the 2026 TAB Show, a two-day conference scheduled for Aug. 5-6 that will bring together radio and television professionals from across the state to explore new technologies and strategies shaping the future of broadcasting. Huey has spent more than 30 years in the media industry, including 14 years with Nexstar. During that time, he has built a reputation for strong leadership and a commitment to local journalism. "Ward leads with honesty, integrity and authenticity," the Texas Association of Broadcasters said in announcing the award. "These qualities have earned him the trust and respect of both his colleagues and the communities he serves." The association also highlighted Huey's dedication to East Texas, noting that he is committed to building "the most respected, trusted and values-driven media organization in East Texas." Outside of broadcasting, Huey has been active with United Way of Smith County, where he has served on the board of directors for three years, including as campaign chairman and chairman of the board. The Texas Association of Broadcasters said Huey's leadership reflects a deep commitment not only to the success of his stations but also to strengthening the communities they serve. You can now stream KETK and FOX51 News live 24/7 on your smart TV with KETK+, our brand-new app! No antenna, cable, or satellite needed - watch for free, anytime. Just download it on your Roku, Apple TV, or Fire TV and start streaming.
Nexstar names Elizabeth Ryder General Counsel in return to in-house role. Ryder, who previously oversaw legal work on Nexstar's marquee acquisitions of Media General and Tribune Media, comes back as the company battles antitrust challenges to its $6.2 billion Tegna deal. Nexstar Media Group has brought back one of its longtime legal executives, naming Elizabeth Ryder as executive vice president, general counsel and secretary to the board of directors. * Exclusive Reporting - Fast, authoritative coverage and sharp analysis. * Integrated Insights - Compass and Radar context built right into articles. * Personalized Experience - Tailored homepage content and curated newsletters. * Smart Search & Alerts - Powerful search and real-time updates. Questions? Contact an Account Specialist at [email protected] | 1-855-808-4530 (Americas) | 44(0) 800 098 386009 (UK & Europe) NOT FOR REPRINT Michael Gennaro The veteran government lawyer, who previously served as general counsel of AmeriCorps and deputy general counsel of the General Services Administration, takes on a newly created role at the nation's largest Latino civil rights organization. May 12, 2026 Chris O'Malley Heaven Hill Brands co-president Allan Latts said incoming general counsel Matthew Hamm "leads in a way that builds trust and clarity." May 08, 2026 Michael Gennaro Christopher Bennett will serve as chief legal and compliance officer, part of a new management team trying to turn around the company after an $8 billion merger went off the rails. May 08, 2026 Michael Gennaro Marc Kesselman has taken the reins of Knoa Pharma LLC, a public benefit corporation owned by the Knoa Foundation, a newly formed nonprofit. May 07, 2026 Michael Gennaro The division's No. 2 lawyer, General Counsel Liz Gibson, also is taking on additional duties in the reshuffling. May 06, 2026
Nexstar Media Group has completed a $1.73 billion private offering of 7.250% senior unsecured notes due 2034. The proceeds were used to redeem its 5.625% senior notes maturing in 2027 and cover related fees. The refinancing extends debt maturities and adds guarantees and covenants aimed at enhancing creditor protections and financial flexibility. It follows Nexstar's June 2025 overhaul of bank facilities, which added a larger revolver and extended term loan maturities to 2030 and 2032. Whilst the refinancing reduces near-term refinancing risk, concerns remain around elevated leverage and interest coverage following weaker 2025 earnings. The moves provide liquidity for potential TEGNA-related outlays and ongoing investment in The CW and NewsNation, though execution and regulatory outcomes remain key risks for investors.
Nexstar Media Group shares rose 4% to $232.01 on Friday after its wholly owned subsidiary announced plans to offer $3.39 billion of senior secured notes due 2033 and $1.725 billion of senior notes due 2034. Proceeds from the secured notes will primarily repay bridge and secured credit facility borrowings related to the acquisition of TEGNA Inc. The unsecured notes will help redeem existing 2027 notes. Trading volume reached approximately 191,698 shares, below the average of 325,079 shares. The stock has traded in a 52-week range of $141.66 to $254.30.
FCC approves combination of Nexstar and Tegna TV stations. March 19 (Reuters) - The Federal Communications Commission said on Thursday it has approved the sale of some local broadcast TV stations from Tegna to Nexstar. "By approving this transaction, which allows Nexstar to own less than 15% of television stations, the FCC acts mindful of the media marketplace that exits today - not the one from decades past," FCC chair Brendan Carr said in a statement. The approval comes a day after a group of eight states filed a suit in the U.S. District Court in Sacramento, California, to block the merger that would make the combined entity the largest U.S. broadcast station group. Streaming and satellite TV provider DirecTV also filed a separate suit, seeking to prevent the deal, late on Wednesday. "This transaction is essential to sustaining strong local journalism in the communities we serve," Nexstar's CEO Perry Sook said in a statement. (Reporting by Bhargav Acharya in Toronto and Juby Babu in Mexico City; editing by Michelle Nichols and Alan Barona)