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LALIGA becomes first European soccer league to partner with Polymarket in the United States and Canada. 22 hours ago LALIGA North America announced a multi-year partnership with Polymarket, the world's largest prediction market, becoming the first European soccer league to do so. As the Official and Exclusive Prediction Market Partner of LALIGA in the United States and Canada, Polymarket will offer LALIGA fans the ability to engage with Spain's premier soccer league and its stars at an unprecedented level. "Soccer's growth, especially in North America, is spearheaded by young, diverse and multicultural audiences who consume the game across multiple screens, so it's our goal to continue to engage these demographics in new and unique ways," said Boris Gartner, Relevent CEO & Partner. "It's imperative we go beyond traditional engagement efforts in order to bring these audiences closer to the beautiful game than ever before, and we couldn't think of a better partner than Polymarket to achieve that." For LALIGA North America, the partnership with Polymarket is a testament to the long-term investment and growth in the region as a result of the 20-year joint venture between LALIGA and Relevent launched in 2018. Polymarket joins a robust roster of regional partners including Walmart, Lowe's, McDonald's, Verizon, Remitly, and Panini, among others. The multi-year partnership with Polymarket includes premium broadcast visibility, fan-focused digital and social programming, and exclusive fan experiences such as VIP match hospitality and virtual meet-and-greets with LALIGA legends. Polymarket will also receive exclusive rights to use LALIGA and club intellectual property in connection with LALIGA matches. Through this partnership, LALIGA and Polymarket will collaborate to establish a responsible and transparent framework that promotes innovative fan participation while upholding the highest standards of sporting integrity, leveraging Polymarket's recently announced next-generation sports integrity platform launched in partnership with Palantir Technologies and TWG AI. "Our goal is to give fans a more expressive way to follow the game, where opinions on players, matches, and season outcomes can be reflected in real time," said Shayne Coplan, Founder and CEO of Polymarket. "Partnering with LALIGA brings that level of interaction to one of the most passionate global fanbases and introduces a new, more dynamic way for North American audiences to engage with the league." Polymarket has rapidly established itself as the prediction market partner of choice for major sports leagues, having announced partnerships with MLB, NHL, UFC, and MLS, which includes serving as the exclusive and official prediction market for MLS Cup, MLS All-Star, and Leagues Cup. LaLiga Polymarket sportsbiz

Polymarket partners Palantir and TWG AI to develop sports integrity platform. 13th March 2026 8:33 am Prediction markets provider Polymarket is developing a new sports integrity platform in partnership with Palantir Technologies and TWG AI. Polymarket said the new platform will promote the trust, transparency, and reliability that participants, institutions, and the public deserve from prediction markets. The sports integrity platform will be based on the Vergence AI engine created last year through a joint venture between Palantir and TWG AI and aims to establish a new standard for sports integrity controls aimed at preventing, identifying, and reporting anomalous or suspicious activity. "Our partnership with Palantir and TWG AI allows us to apply world-class analytics and monitoring to sports markets while building tools that can help leagues and teams maintain confidence in the games themselves," said Polymarket founder and chief executive Shayne Coplan. "Our goal has always been to give fans new ways to engage with the sports they love while ensuring those markets can grow responsibly on a global scale." Dr. Alex Karp, co-founder and CEO of Palantir Technologies, commented: "Our partnership sets a new standard for prediction markets, and we are excited to be at the center of that transformation. Together, we are strengthening the security and integrity of the platform - ensuring that as the sports prediction market continues to expand, Polymarket and TWG AI are positioned to lead with the confidence and competitiveness needed to scale." The features of the new platform include pre-trade and post-trade integrity monitoring, near real-time anomaly detection, screening against restricted participant datasets, and automated generation of trade alerts. "Market integrity isn't a feature you bolt on after the fact - it has to be engineered into the foundation of how an exchange operates," said Drew Cukor, global head of AI at TWG AI. "Our approach is building the surveillance models, identity screening, and detection frameworks from the ground up, designed specifically for the unique risk profile of sports prediction markets."

TWG Global launches ticketing analytics and operations platform RightsHelper. TWG Global has launched RightsHelper, a ticketing analytics and operations platform designed to address growing vendor fragmentation and revenue inefficiencies for teams, leagues, and commercial rightsholders. Led by Mark Walter and Thomas Tull, the platform has been created to operate across the global sports and live entertainment ecosystem. According to TWG, the ecosystem of ticketing vendors on which rightsholders rely remains highly fragmented, with most teams relying on multiple vendors that operate independently and require constant manual reconciliation across departments. RightsHelper restructures how pricing, marketing, sales and distribution decisions are governed. The system replaces a collection of vendors with one internally unified system for each team, and has been designed with owners, presidents, and chief revenue and chief strategy officers in mind. "The sports and entertainment industry is operating in a far more complex and demanding environment than it was even five years ago." Originally developed and deployed within the Los Angeles Dodgers, more than 40% of Major League Baseball teams have now turned to RightsHelper to deploy independent, custom solutions to allow them to serve their fans better. The technology is now being formally structured under the TWG Global umbrella to be licensed by the broader commercial rightsholder market. "The sports and entertainment industry is operating in a far more complex and demanding environment than it was even five years ago," said Stan Kasten, president and chief executive of the LA Dodgers. "Dynamic pricing pressure, shifting fan behaviour, and rising operating costs require a more disciplined and data-driven operating model. RightsHelper provides organisations with a structured way to manage all these variables in one coordinated system. We believe it will elevate how organisations manage their revenue strategy at a fundamental level." Royce Cohen, LA Dodgers' senior vice president of business strategy, added: "Building RightsHelper inside the Dodgers organisation meant it had to work in a real, high-stakes environment from day one. "It wasn't developed in a lab or as a theoretical product. It was built by operators who live with the revenue consequences of every pricing and inventory decision over an 81-game home schedule and a varying number of playoff games in a 50,000-seat stadium. "It's practical, executable, and aligned with how teams actually operate. That ultimately benefits every rightsholder who uses it." TWG Global is also planning to integrate capabilities from its advanced intelligence division, TWG AI, into the RightsHelper platform, which will further strengthen predictive modelling, scenario analysis, and real-time decision support.