Senior Content & Social Media Marketing Manager

A product you can believe in. Immersive Labs is the leader in people-centric cyber resilience

We have an exciting vision for cybersecurity - one that puts people at the center of cyber. Our cyber resilience SaaS platform is an agile, hands-on solution that helps teams continuously assess, build, and prove cyber capabilities through real-life simulations, rather than one-off training sessions.

We help the world’s biggest brands like Citi, Pfizer, Daimler, Humana, and HSBC, protect their revenues and brand reputations.

Founded in 2017 from a cargo container in Bristol, UK, Immersive Labs has progressed to the global stage and has secured over $180 million of funding.

The Role

We are looking for a passionate Senior Content & Social Media Marketing Manager to join our rapidly growing team here at Immersive Labs. In this role, you will work for the Senior Director of Marketing Communications and Content – as well as with other cross-functional teams – to develop and execute our content and social media marketing programs supporting demand generation and brand awareness. You will be responsible for managing an editorial calendar and producing a steady stream of impactful blog and social media posts, whitepapers, eBooks, videos, infographics, and other content assets across channels to help build our Cyber Workforce Resilience category. 

In this role, you will collaborate with internal and external experts and customers to define the buyer’s journey and use key learnings to create effective thought leadership and tactical content.

This role represents an incredible opportunity to showcase your creativity through digital storytelling, help the industry better understand a brand-new class of cyber-risk reduction and workforce readiness, and have a meaningful impact on our innovative company.

What You’ll Do

• Work closely with marketing, research and specialist team leads to deliver integrated digital content that supports the wider business Objectives and Key Results - from creation to delivery

• Help develop and own strategic content marketing and social media marketing editorial calendars

• Manage our Linkedin and X (Twitter) channels in partnership with our People team

• Serve as a lead project manager for content marketing initiatives

• Execute projects that enhance brand awareness, reputation and position within our marketplace

• Measure and analyze content effectiveness to continually improve the impact of our content marketing programs

• Institute processes and procedures to improve content production efficiency and scale, including organizing and curating content so that it is easily accessible to other internal teams

• Keep up-to-date with content and social media marketing best practices, especially in the cybersecurity space

Who You Are

• Ample experience developing impactful digital content, preferably within the cybersecurity space 

• Experience analyzing content effectiveness via content views, leads generated, MQLs, SQLs, and Marketing-generated deals

• Ability to translate otherwise complex concepts into compelling narratives, including using data to develop compelling stories 

• Customer-centric approach, including creatively building intrigue and exciting current and future customers

• Exceptional writing and editing proficiency

• Outstanding project management skills and experience

• Understanding of high-growth technology company culture/business strategy 

• Experience working within WordPress and other social tools

• Strong business acumen and professionalism

• Ability to be a self-starter and problem-solver

Immersive Labs’ growth has been fueled by the values that underpin everything we do, here’s how they relate to this role:

• Drive - We are innovators and market-creators, constantly moving forward to achieve results in support of our mission.

• Inclusive - We are passionate about creating an environment of inclusion and respect for our employees, customers and partners, everyone has opportunities to thrive.

• Customer Obsessed - We seek to develop deep relationships with our customers to help them achieve their business outcomes

• One Team - We are a talented global team working together to achieve our vision.

As well as an inclusive, supportive place for you to be you. We offer an extensive range of benefits so you can do your very best work:

• Prosper in our success with share options, and rewards for doing great work and living our values

• Look after you and your family with health, dental, and disability insurance, fully paid sick leave, and mental health support

• Save for the future with a 401K match of up to 5% – effective immediately

• 33 holiday days plus two volunteering days, 12 weeks enhanced parental leave, and your birthday off.

• Flexible and remote working, so you can work when and where you work best

• Career and learning development through the platform and our Learn Anything fund

• While most of the team are fully remote, when you do visit, our North American HQ is based in the center of Boston, just a 10 minute walk from Back Bay train station

• Monthly socials and sports clubs for our sociable, tight-knit teams (we’ve done everything from cake making to escape rooms)

Find out more at https://careers.immersivelabs.com