Full-Time

Senior Embedded Firmware Engineer

Posted on 5/11/2026

Deadline 5/11/27
Alliance Laundry Systems

Alliance Laundry Systems

1,001-5,000 employees

Commercial laundry equipment manufacturer and distributor

No salary listed

Wisconsin, USA

In Person

Category
Software Engineering (1)
Required Skills
Software Testing
Git
Oscilloscope
C/C++
Requirements
  • Bachelor of Science in Electrical Engineering, Computer Engineering, Computer Science, or related technical discipline.
  • Minimum of 8 years of embedded firmware development experience, preferably in a manufacturing or consumer/commercial appliance environment.
  • Demonstrated experience developing production-grade firmware in the C programming language for resource-constrained microcontrollers (ARM Cortex-M, PIC, STM32, Renesas, or similar).
  • Proficient in debugging embedded systems using JTAG/SWD debuggers, oscilloscopes, logic analyzers, and protocol analyzers.
  • Strong understanding of embedded system architecture, memory management, interrupts, timers, ADC/DAC, PWM, and communication peripherals.
  • Proficient in embedded communication protocols including CAN, Modbus, UART, SPI, and I2C.
  • Experience with version control systems, particularly Git and SVN, and with coding standards such as MISRA-C, static analysis tools, and unit testing frameworks for embedded software.
  • Self-motivated, hands-on, and able to take on complex challenges; effective in mentoring and developing junior engineers.
  • Capable of working in a fast-paced environment with multiple priorities; strong communication, decision-making, and organizational skills.
  • Standard and physical requirements: ability to sit long periods, stand, manual dexterity, stooping and bending; ability to perform light lifting; able to work hands-on in a lab with live electrical equipment and production laundry machines.
Responsibilities
  • Lead the design, development, testing, and deployment of embedded firmware written in C for microcontroller-based platforms, including laundry machine controllers, HMIs, I/O boards, and related subsystems.
  • Write comprehensive firmware design specifications, develop rigorous test plans, and execute unit, integration, and system-level testing to validate firmware performance and reliability.
  • Develop and maintain low-level device drivers, communication protocols (CAN, UART, SPI, I2C, Modbus), bootloaders, and real-time control algorithms.
  • Collaborate closely with Electrical Engineers on hardware/firmware integration, including board bring-up, peripheral configuration, and debugging at hardware level using oscilloscopes, logic analyzers, and JTAG/debug probes.
  • Partner with suppliers and in-house teams to refine and optimize embedded subsystems, components, and third-party firmware modules.
  • Ensure firmware meets marketing specifications, functional safety requirements, cybersecurity best practices, and regulatory requirements (UL, CE, FCC) with full system design integration.
  • Provide expert-level technical support to production, addressing quality issues, process improvements, and offering firmware-based solutions to complex field and manufacturing issues.
  • Identify and specify microcontrollers and supporting components for new designs, driving firmware architecture and implementation from concept to production release.
  • Develop, maintain, and enforce best practices for source control (Git), code reviews, coding standards (MISRA-C), static analysis, and documentation.
  • Support motor drive firmware development and embedded control strategies as needed.
  • Mentor and support Firmware Engineering team members, fostering skill development and promoting best practices in embedded software development.
  • Other responsibilities, as assigned
Desired Qualifications
  • Motor drive firmware and/or real-time control experience.
  • Experience with RTOS such as FreeRTOS and/or bare-metal architectures.
  • Familiarity with assembly language and higher-level languages.
  • Leadership or mentoring experience in firmware engineering.
Alliance Laundry Systems

Alliance Laundry Systems

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Alliance Laundry Systems designs, manufactures and markets commercial laundry equipment for laundromats, multi-housing facilities, hotels and healthcare sites. It sells commercial washers, dryers and related machinery under brands such as Speed Queen and UniMac, and supports customers through spare-parts distribution, online technical manuals and videos, and advisory services. The company controls the full value chain—from invention and design to production and marketing—and uses a global distributor network to reach customers. Its goal is to provide dependable, scalable laundry solutions and ongoing support to operators worldwide.

Company Size

1,001-5,000

Company Stage

IPO

Headquarters

Ripon, Wisconsin

Founded

1908

Simplify Jobs

Simplify's Take

What believers are saying

  • Recent $826M IPO at $4.8B valuation signals strong investor confidence in business model.
  • Bestway Laundry acquisition expands West Coast distribution and UniMac on-premises market reach.
  • Healthcare and hospitality sectors provide stable, recurring revenue from mission-critical equipment.

What critics are saying

  • BDT majority stake lock-up expiration triggers insider selling pressure within six to twelve months.
  • Chinese heat-pump dryer rivals cut energy costs 40%, eroding Speed Queen laundromat dominance.
  • California AB-1234 zero-watermark mandate obsoletes 60% of UniMac installed base by 2028.

What makes Alliance Laundry Systems unique

  • Global commercial laundry leader with five brands including Speed Queen and UniMac.
  • Integrated value chain from design and manufacturing through parts distribution and support.
  • Serves diverse sectors: laundromats, multi-housing, healthcare, hospitality with specialized equipment.

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Company News

Finviz
Oct 10th, 2025
NYSE Content Advisory: Pre-Market Update + Alliance Laundry raises $826 million in IPO

Stock screener for investors and traders, financial visualizations.

Fidelity Investments
Oct 9th, 2025
Alliance Laundry valued at $4.8B debut

Alliance Laundry Systems was valued at nearly $4.8 billion after its shares rose 11.4% in their NYSE debut. The company and its shareholders sold 34.1 million shares in an IPO, priced at the top of its target range. The positive reception indicates growing investor confidence in private equity-backed deals. BDT Capital Partners acquired a majority stake in Alliance in 2015. The U.S. IPO market is recovering, with companies like Klarna and StubHub also going public recently.

Ripon Press
Mar 1st, 2021
PWS, Inc. sells assets to Alliance Laundry Systems LLC

Alliance Laundry Systems, a global leader in commercial laundry equipment, is acquiring the distribution assets of PWS, Inc., the largest distributor of Speed Queen equipment and replacement parts in North America.