Full-Time
Conversion Rate Optimisation Manager
Posted on 4/11/2024
Global digital agency focusing on connected ecosystems
Senior
London, UK
- Implementing a robust framework to ensure key web metrics are correctly tracking digital performances.
- Owning the conversion rate metrics across the platform and ensure performance is monitored and KPIs are achieved (including form conversion rates, lead generation etc).
- Analyse and interpret daily site usage data and trends through rich and deep data analysis, consumer research (quantitative & qualitative), usability studies to identify optimisation opportunities.
- Be able to execute in-depth analysis from large and fragmented data sets into specific products, promotions and landing pages to deliver succinct, meaningful insights and actionable data through reporting.
- Work closely the Brand Analytics and Data & Intelligence Managers, reviewing the full sales funnel metrics for Direct and in-direct channels and take actions to improve conversion ratios.
- Tracking and interpret user behaviour to feed into future campaigns and to optimise the website effectively via tools / data sets from ContentSquare, CEP, CMP, CEM & Pysma/IPSOS.
- Feed insight into the Brand and Demand Generation team to build offers to drive performance.
- Collaborate with Digital Agencies, wider marketing teams and Group functions to implement data visualisation dashboards via Power BI, ensuring dashboards are constantly evolved post MVP delivery.
- Delivery of reports and insights to senior management (weekly reports, monthly KPI reports, funnel reports etc).
- Coordinate the delivery of optimisation changes via Digital Agencies and Headquarters. Given the complexity of the Digital Platform, engagement with multiple stakeholders is required to rollout optimisation tests and changes.
- Review insights and recommend resolution to key site conversion issues as they arise.
- Own the entire testing process from scoping out requirements, collating technical specification, ensuring correct tagging/tracking, setting up and executing A/B tests, analysing the performance, making recommendations for site developments based on learnings from the A/B tests and other insight tools such as Psyma/IPSOS.
- Working closing with the wider Marketing team, generate testing ideas to support strategic business needs and to ensure the transformation of customer experience within our digital shopfront is continuously improving.
- Implementation of the optimisation roadmap.
- Communicate results to wider stakeholders.
- Understand, communicate and work within the revised legal framework based on the introduction of Retail Agency, Direct Sales & Ecommerce (or any other new Sales Channels).
- Ensure any revised ways of working are captured formally, introduced into the VWGUK/Brand processes and recorded in-line with Audit & Legal guidelines.
- Task ownership and responsibility for operational matters relating to the traditional business model whilst also having an active involvement in business transformation projects and workstreams such as eCommerce and Agency.
- Support and take an active role in the establishment of the new processes, technology, ways of working, rules of engagement and business needs relating to business transformation projects.
Critical Mass, a leading global digital agency, excels in crafting connected digital ecosystems using a comprehensive blend of technologies including data analysis, artificial intelligence, and sophisticated design solutions. This approach ensures that employees are consistently engaged with cutting-edge tools and solutions, fostering a dynamic and intellectually stimulating work environment. The agency's commitment to leveraging advanced technology to deliver unparalleled experiences positions it as a pioneer in the digital landscape, providing its team with unique opportunities for professional growth and innovation.
Company Stage
M&A
Total Funding
$238K
Headquarters
Calgary, Canada
Founded
1996
6 month growth
↑ 2%1 year growth
↑ 8%2 year growth
↑ 45%Benefits
Professional Development Spending Account that can be used for conferences, courses, subscriptions, books
Competitive pay and benefits
Match charitable donations up to $100USD
Flexible, reasonable work-from-home arrangements whenever possible