Market Engagement Manager

Salary Range: 85000 to 105000 (Currency: USD) (Pay period: per-year-salary)

What you'll do

• Support development of the Business Development Strategy for assigned functional sales areas.
• Develop and implement a comprehensive sales enablement strategy that drives achievement of the goals in the Business Development Strategy.
• Design and maintain sales enablement tools, centralized resources, and content, including playbooks, sales scripts, and presentations.
• Create and administer email outreach campaigns through sales automation tools like, Outreach.io to generate new pipeline.
• Create target lists of new prospects through contact databases like LinkedIn and Zoominfo.com to use in outreach campaigns.
• Collaborate with marketing to ensure alignment of sales and marketing strategies, and to create compelling sales collateral.
• Analyze sales processes and performance data to identify areas for improvement and implement solutions.
• Provide ongoing support to the sales team, including new hire onboarding and continuous education.
• Create, manage, and deliver training programs and materials to improve the effectiveness and efficiency of the sales team.
• Monitor and report on the effectiveness of sales enablement initiatives, using data and feedback to drive continuous improvement.
• Stay current with industry trends, sales techniques, and competitive landscape to ensure the sales team has a competitive edge.
• Drive proposal development for a subset of opportunities.

Key performance indicators

• KPIs:


Sales Productivity:
• Percentage of Account Executives and Initiatives achieving their sales quotas.
• Volume of pipeline generated from outreach activities


Content Utilization:
• Frequency and effectiveness of sales materials being used by the sales team.
• Correlation between content usage and sales success (e.g., higher close rates when certain materials are used).


Account Executive and Initiative Team Feedback
• Feedback from sellers on the usefulness and quality of enablement programs and resources.

About you

• Bachelor's degree (and/or equivalent years of experience)
• Working knowledge of healthcare issues and the life sciences industry
• 3+ years experience in a high-performance sales organization in sales, enablement, or learning and development
• Strong understanding of the sales environment, including sales content, tools and training
• Experience with customer relationship management (CRM) platforms (e.g., Salesforce), content management, and learning management systems
• Demonstrated ability to build internal relationships with sales and marketing
• Excellent written and verbal communication skills
• Experience in preparing and proofing documents for senior-level audience
• Demonstrated ability to be flexible in a fast-paced environment
• Strong ability to multi-task and can prioritize work streams effectively under deadline, with timely execution and resolution of action items
• Highly organized with strong project management skills
• Exceptional communication skills
• Ethical, confident, and creative, with a persistent "can do" attitude
• Commitment to working in a team environment with an emphasis on collaboration and maintaining positive relationship with colleagues and clients to achieve solutions-oriented goals
• Proactive mindset and approach, ability to think several steps ahead of known client and teammate needs, and suggest improvements to existing processes
• Open to feedback and learning; willing to coach and teach others
• Familiar with developing and maintaining sales plans, managing multiple initiatives/work streams simultaneously preferred
• Advanced Microsoft Office skills such as PowerPoint, Excel, and Word


NOTE: This role is not primarily a digital marketing or customer service role, so candidates with work experience exclusively in those areas are unlikely to advance in the evaluation process.