Director of Product Led Growth
Posted on 4/1/2024
Givelify

51-200 employees

Mobile and online platform for charitable donations
Company Overview
Givelify is a leading company in the digital giving space, with a culture centered around harnessing technology to foster generosity and create a positive impact. Their competitive advantage lies in their user-friendly mobile giving app, which is the most downloaded in its category with an impressive 4.9 out of 5-star rating, demonstrating their commitment to technical excellence. As an industry leader, Givelify has facilitated over $4 billion in donations to 60,000 organizations, showcasing their significant role in advancing global generosity.
Consumer Software

Company Stage

N/A

Total Funding

N/A

Founded

2013

Headquarters

Indianapolis, Indiana

Growth & Insights
Headcount

6 month growth

13%

1 year growth

20%

2 year growth

23%
Locations
Remote in USA
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Sales
SEO
Tableau
Salesforce
Marketing
Asana
Data Analysis
Google Analytics
CategoriesNew
Growth Marketing
SEO Marketing
Product Marketing
Product
Growth & Marketing
Requirements
  • Bachelor's degree, MBA, or MS in marketing, business, or a similar field is a plus
  • 8+ years of relevant, demonstrable experience in driving new B2B and B2C acquisition, including 4+ years managing a team
  • Hands-on experience in SaaS
  • Demand generation experience with a track record of growing traffic and app installs through SEO and paid channels
  • Experience with A/B testing, analytics, data, measuring platforms (Google Analytics, Tableau, Appsflyer/Firebase), project management, and collaboration tools (Asana, Slack, Mural). Experience with Salesforce is a plus
  • Experience with two-sided marketplaces (B2B and B2C) is a plus
  • Experience with product-led growth marketing and mobile app experience is a plus
Responsibilities
  • Develop and implement a growth strategy taking a product-first (vs. sales-led) approach that resonates with places of worship, nonprofits, and donors
  • Reverse engineer a revenue goal into a robust marketing plan with a mix of programs and channel initiatives that can predictably drive revenue for Givelify
  • Develop a comprehensive SEO strategy focused on digital content (blogs, ebooks, videos, etc.) to grow organic traffic and organic app downloads
  • Conduct A/B tests and experiments to convert organic and paid traffic into leads and new customers
  • Establish KPIs aligned with product, marketing, and sales to ensure marketing drives predictable demand
  • Build and lead a high-performing growth marketing team, fostering a culture of collaboration, creativity, and excellence