Full-Time

Analyst – Data & Analysis

Posted on 8/20/2024

Publicis Groupe

Publicis Groupe

10,001+ employees

Global leader in marketing and communications

Data & Analytics
Consumer Goods

Junior, Mid

Boston, MA, USA

Category
General Marketing
Growth & Marketing
Required Skills
SQL
Tableau
Marketing
Data Analysis
Requirements
  • 1-3 years of work experience in a relevant industry
  • A four-year college degree
  • Passion for digital marketing, eagerness to learn in a constantly-changing space, and a natural curiosity
  • Familiarity with Excel and/or other data analysis tools such as SQL or Tableau a plus
  • Comfortable in a fast-paced and deadline-driven environment
Responsibilities
  • Keeping a pulse on day-to-day performance data, including display media, site, search, email, and/or social campaigns
  • Working in a variety of reporting systems and databases for the creation of recurring reports and dashboards
  • Identifying nuances in data to optimize our clients’ business
  • Supporting marketing initiatives across project and campaign lifecycles, including measurement plans, primary and secondary research, and performance reporting
  • Expanding industry knowledge and relevant skillsets through internal training

Publicis Groupe focuses on marketing, communications, and digital transformation for a wide range of clients, including well-known brands like Toyota and McDonald's. The company provides services such as advertising, media planning, digital marketing, and public relations. Its products work by combining data, technology, and creative strategies to create customized solutions that help clients grow and engage with their audiences. What sets Publicis Groupe apart from its competitors is its 'Power of One' approach, which integrates various agencies and services to offer cohesive and effective solutions. The goal of Publicis Groupe is to drive client success through tailored marketing strategies that leverage the latest in data and technology.

Company Stage

IPO

Total Funding

$32M

Headquarters

Paris, France

Founded

1926

Simplify Jobs

Simplify's Take

What believers are saying

  • Acquisition of Profitero positions Publicis as a leader in commerce solutions.
  • Tremend acquisition expands software engineering capabilities for robust digital transformation.
  • Publicis Sapient AI Labs boosts AI capabilities for innovative marketing solutions.

What critics are saying

  • European advertising market downturn impacts Publicis's financial performance.
  • Multiple acquisitions may lead to integration challenges and cultural clashes.
  • Expansion into AI and digital transformation faces technological and implementation risks.

What makes Publicis Groupe unique

  • Publicis Groupe's 'Power of One' approach integrates diverse services for seamless client solutions.
  • Acquisitions like Profitero enhance Publicis's e-commerce and digital transformation capabilities.
  • Publicis Sapient's Salesforce expansion strengthens its global digital transformation services.

Help us improve and share your feedback! Did you find this helpful?

INACTIVE