Marketing Specialist

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Salary Range:

$52,000.00 - $61,500.00 USD annually.As part of Arizona State University’s charter to provide access and excellence, ASU Preparatory Academy (ASU Prep) shares this commitment by demonstrating all students can achieve at the highest levels, regardless of their background. To scale our current impact, ASU Prep is advancing a major expansion program taking fundamental responsibility for the communities we serve.

The Marketing Specialist will work under the direction of ASU Preparatory Academy’s Marketing Director, in collaboration with marketing partner agencies, to develop, design and produce creative, high-quality and cost-effective communications that align with ASU brand standards.

QUALIFICATIONS:

• Bachelor’s Degree in Journalism, Graphic Design, Marketing, Communications or related field, required.

• 2-3 years of design experience.

• 2-3 years of video production experience.

• 1-3 years of digital content marketing and communication or related experience.

• Active AZ Department of Public Safety (DPS) IVP Fingerprint Clearance Card.

• Any equivalent combination of experience, training and/or education from which comparable knowledge, skills and abilities may be considered.

DUTIES AND RESPONSIBILITIES:

• Serves as the project manager, writer and designer for social media content.

• Manages the social media communities for  ASU Preparatory Academy, ASU Prep Digital and ASU Prep Global, responding to parent, student and other discussions and questions and actively building community on our platforms.

• Promotes student, family and school events on all content channels to build internal culture and brand awareness. 

• Works with staff to identify and promote student and teacher success stories on the blog and social media channels. 

• Builds and optimizes the customer experience including content, design, data tracking and technology to engage potential students and drive enrollment in collaboration with other stakeholders.

• Researches, proposes and executes social media marketing campaigns including the analysis of metrics and adjusts strategies accordingly.

• Designs marketing materials and internal presentations for ASU Prep staff, or provides brand management reviews on staff-created collateral as needed. 

• Performs data-driven analysis and reporting to maximize ROI.

• Provides regular reporting to show performance and progress against goals. 

• Interfaces with external partners and other marketing partners. 

• Acts as a liaison with external vendors and staff to execute promotional events and campaigns; oversees development and growth of subscriber lists while driving social media strategy and execution on various platforms.

• Closely monitors and reports on content optimization; coordinates a content creation and review process that ensures all content is compliant with brand standards, is error-free and consistent in style while administering ongoing support of existing content, identification of gaps and integration of SEO best practices.

• Produces videos showcasing ASU Preparatory Academy students, staff, programs and initiatives; conceptualizing, coordinating and collaborating with stakeholders to tell people-driven stories.

• Assists with management and updating of existing websites as assigned, collaborating in the production, and launch of new websites, strategizing ways of driving traffic and engagement.

• Additional duties may be assigned as necessary.

KNOWLEDGE, SKILLS AND ABILITIES

• Proven experience in content marketing and social media community management, with a track record of delivering effective campaigns.

• Demonstrated knowledge in the use of photographic and video equipment and editing software.

• Demonstrated knowledge with graphic design and production of marketing materials, including the use of Adobe’s Creative Cloud.

• Proficient in measuring audience data and analyzing performance using tools such as Google Analytics.

• Proven ability to create and present analytics reports, delivering data-driven insights to decision makers and clients.

• Experienced in leading content creation, design, implementation and SEO optimization.

• Excellent oral and written presentation skills; copy editing and proofreading expertise a plus.

• Ability to work effectively in a highly matrixed organization, collaborating across multiple groups and project owners.

• Demonstrated knowledge in managing multiple projects with competing deadlines across multiple units.

• Familiarity with training AI tools and leveraging technologies to improve efficiency. 

PHYSICAL DEMANDS:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is frequently required to stand and talk or hear and sometimes walk and sit. The employee must use hands, arms and fingers to input data, handle, feel or reach. While performing the duties of this job, the employee may occasionally push or lift up to 20 lbs such as boxes, supplies, etc. Specific vision abilities required by this job include close vision such as to read handwritten or typed material, and the ability to adjust focus, close vision, distance vision, color vision, peripheral vision and depth perception.

LOCATION: 

UCENT - Hybrid

TRAVEL: 

Occasional travel may be required for site visits, meetings, trainings and/or conferences. Locations may vary and may require overnight stays.

This job description is subject to change at any time.