Full-Time

Product Marketing Manager

Payments, Coinbase One Credit Card

Posted on 7/17/2025

Coinbase

Coinbase

5,001-10,000 employees

Digital currency wallet and transaction platform

Compensation Overview

$140.1k - $164.8k/yr

+ Bonus + Equity + Benefits

Remote in USA

Remote

In-person participation is required throughout the year; team and company-wide offsites are held multiple times annually.

Category
📈Growth & Marketing (2)
,
Required Skills
Marketing
Data Analysis
Requirements
  • Minimum of 5 years of marketing experience within the payments, FinTech, or crypto spaces
  • Demonstrated track record of ideating and implementing growth strategies on products
  • Demonstrated track record of creating customer segmentation and insights
  • Powerful storyteller: written, verbal, and visual
  • Advanced quantitative and deductive skills. Ability to distinguish between the signal and the noise and make data-guided actions
  • Outstanding project management skills
  • Self-starter and ability to be ready to roll-up your sleeves and get things done
  • Demonstrated ability to collaborate effectively across multiple teams
Responsibilities
  • Be the voice of the customer: immerse yourself in the crypto investment ecosystem and understand which existing customer segments most want to earn bitcoin on their spending. Immerse yourself in the credit card ecosystem and understand how the credit card may encourage other segments to get started with Coinbase.
  • Develop growth strategies and tactics: ideate, refine, and execute growth strategies. This will include owned channels like email/push/social, physical and digital paid marketing, influencers, events/activations, and promotions.
  • Lead product and feature launches: put together go to market strategy for feature launches and any upcoming credit or debit card offerings
  • Measure and report against the performance of product marketing initiatives
  • Think big about the future of card payments and how we can build better experiences and deeper connections with customers
Desired Qualifications
  • Experience working to grow a credit or debit card
  • Experience working at a cryptocurrency exchange
  • Avid crypto trader or holder

Coinbase provides a platform for buying, selling, and storing digital currencies like bitcoin, ethereum, and litecoin. Users can create a digital wallet to manage their cryptocurrency transactions easily. The platform is designed to be user-friendly, making it accessible for both consumers and merchants. Unlike many competitors, Coinbase focuses on building trust with its users through reliable services and a straightforward interface. The company's goal is to create an open financial system that promotes innovation and equal opportunities in the digital currency space.

Company Size

5,001-10,000

Company Stage

IPO

Headquarters

San Francisco, California

Founded

2012

Simplify Jobs

Simplify's Take

What believers are saying

  • Coinbase's partnership with Perplexity enhances crypto insights using AI.
  • The acquisition of Liquifi streamlines token launch workflows, attracting developers.
  • Coinbase's Concierge Program offers personalized support for high-value clients.

What critics are saying

  • Increased competition from decentralized exchanges could erode Coinbase's market share.
  • Regulatory scrutiny in the U.S. may lead to legal challenges for Coinbase.
  • Security breaches and phishing attacks could undermine trust in Coinbase.

What makes Coinbase unique

  • Coinbase offers a user-friendly platform for both merchants and consumers.
  • The company prioritizes trust and user-centric product design for reliability.
  • Coinbase's business model includes transaction fees, trading services, and custodial solutions.

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Benefits

Health Insurance

Dental Insurance

Vision Insurance

401(k) Retirement Plan

401(k) Company Match

Growth & Insights and Company News

Headcount

6 month growth

1%

1 year growth

-1%

2 year growth

-2%
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