Full-Time

Director Membership Marketing

Posted on 10/28/2024

Shipt

Shipt

5,001-10,000 employees

Personal shopping and delivery service

Automotive & Transportation
Consumer Software
Consumer Goods

Compensation Overview

$115.2k - $276.4kAnnually

+ Annual Bonus + Restricted Stock Units

Senior

San Francisco, CA, USA + 2 more

More locations: Birmingham, AL, USA | Minneapolis, MN, USA

Hybrid role with flexibility to work from home or at a Shipt office in Birmingham, San Francisco, or Minneapolis.

Category
General Marketing
Growth Marketing
Growth & Marketing
Required Skills
Data Analysis
Requirements
  • You have a Bachelor’s Degree
  • You have 10 years of experience within loyalty marketing or digital marketing
  • You have experience working for a marketplace company or company with a subscription model
  • You have the ability to operate in ambiguity, adapting to a dynamic environment to change scope and focus with ease
  • You have a deep understanding of how to integrate consumer insights and strategic business analysis to inform business and marketing strategies; this includes segmentation, need states, and test and learn approaches
  • You have experience in retail promotional levers and budgets
  • You have experience coaching others and building organizational talent relative to loyalty marketing and driving consumer-centric decision making.
  • You have experience working cross-functionally with internal teams and external partners, including stakeholders at all levels
  • You have strong analytical skills and the ability to craft actionable insights from complex data
  • You have excellent communication skills, both written and verbal; must have experience storytelling through data and slide presentations
  • You must be able to travel up to 25% as required.
Responsibilities
  • managing the strategic development, execution, and optimization of Shipt’s offering
  • crafting innovative strategies to enhance customer engagement and retention
  • overseeing the operational execution of these initiatives
  • ensuring alignment with overall business objectives
  • collaborating with cross-functional teams to drive the success of loyalty initiatives
  • ensuring a seamless customer experience
  • devising near term and long term strategies to support the evolution of Shipt’s marketplace benefit for consumers
  • playing a pivotal role in marketing promotional strategy for membership and delivery offerings
  • leveraging data to guide decisions
  • partnering with cross-functional partners to understand business needs and bring strategies to life
  • demonstrating accountability for key performance metrics
  • ensuring team strategies contribute to business goals
  • building 'Executive ready' project deliverables
  • providing constant and clear communication of objectives, status, tactics, and results to all relevant stakeholders at various levels of the organization
  • demonstrating intense curiosity to learn the business, the consumer, and the market by staying informed of competitive loyalty trends.

Shipt provides a personal shopping and delivery service that reaches 80% of U.S. households across over 5,000 cities. The service connects customers with a network of dedicated shoppers who communicate in real-time about preferences and substitutions, ensuring a tailored shopping experience. Shipt's platform features a curated marketplace with a wide range of products, including fresh foods, household essentials, wellness items, office supplies, and pet supplies. This service caters to various clients, from individuals to families, focusing on convenience and saving time. Unlike many competitors, Shipt operates under a subscription model combined with delivery fees, allowing for flexible pricing. As a subsidiary of Target Corp., Shipt benefits from strategic support while maintaining its independence, with headquarters in Birmingham, Alabama, and an additional office in San Francisco.

Company Stage

Acquired

Total Funding

$63.4M

Headquarters

Birmingham, null

Founded

2014

Simplify Jobs

Simplify's Take

What believers are saying

  • Shipt's acceptance of SNAP EBT payments opens access to a broader customer base.
  • The launch of Shipt's Innovation Lab supports small retailers and fosters business growth.
  • Shipt's focus on DEI initiatives enhances its reputation and attracts diverse talent.

What critics are saying

  • Increased competition from Instacart and DoorDash threatens Shipt's market share.
  • Rising fuel costs may impact Shipt's delivery profitability and driver satisfaction.
  • Regulatory challenges may arise from Shipt's introduction of SNAP EBT payments.

What makes Shipt unique

  • Shipt offers a curated marketplace with diverse product categories, enhancing customer choice.
  • Real-time communication with shoppers ensures personalized service and customer satisfaction.
  • As a Target subsidiary, Shipt benefits from strategic support while maintaining operational autonomy.

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