Full-Time

Director – Social Strategy

Posted on 9/9/2024

Horizon media

Horizon media

Media agency specializing in advertising campaigns

Consumer Software
Consumer Goods
Entertainment

Compensation Overview

$145k - $165kAnnually

+ Bonus

Senior

New York, NY, USA

Hybrid position requiring in-office presence.

Category
General Marketing
Growth Marketing
Growth & Marketing
Required Skills
Data Analysis
PowerPoint/Keynote/Slides
Requirements
  • 6-7+ years of experience developing strategic media recommendations and stewarding social media account projects, acting as a client contact
  • Deep understanding of advanced analytics and performance media
  • Strong familiarity with marketing principles, analytics and concepts
  • Exceptionally skilled in Excel and PowerPoint with the ability to discuss how those functions can or should be applied relative to the social media planning process
  • Expert in negotiating and constructing social media plans, with understanding of planning, buying and activation
  • Experience buying ads on Facebook and Instagram is crucial, additional platforms preferred
  • Exposure to advanced targeting/retargeting tactics in social, used both 1st and 3rd party data
  • Experience owning the full social strategy process inclusive of working with partners, clients and internal stakeholders
  • Exceptional verbal and written communication skills; able to confidently present and “sell through” ideas both internally and to Clients, while coaching team members on these skills
  • Comfort owning and managing budget/investment levels in social media across multiple accounts
  • Strong experience navigating cross-department relationships
  • Leadership and supervisory experience in terms of developing media professionals, including strategic and management skills
Responsibilities
  • Supervise RFP creation and review of social partners, proposal analyses, and partner negotiations
  • Oversee junior team campaign buying from set-up to keyword selection through to targeting buckets, optimization, and pacing/reporting; implement QA processes
  • Guide junior team members in campaign set-up, including testing methodologies, reporting requirements, and optimization requirements, for ensuring full impact and efficiency of each campaign
  • Ensure team follows QA process and daily pacing
  • Lead strategic social plan development in tandem with the Digital & Business Solutions teams
  • Integrate social insights into overall planning process, incorporating data, research, and analytics into recommendations in order to deeply understand the role marketplace media plays in larger media objectives
  • Partner closely with other Horizon Next teams (Business Solutions, Investment, etc.), building cross team relationships and incorporating relevant extensions
  • Drive team brainstorms to kick off plan and consideration set development
  • Oversee creation and development of media specific documents such as media plans, objectives and strategies decks, and other related functions
  • Stay abreast of industry trends, develop POVs related to overall social marketplace buying
  • Work with AMD and Supervisor to oversee junior team members and manage expectations with higher ups in the creation of media specific documents such as media plans, objectives and strategies decks, and other related functions
  • Provide final sign off on RFP creation and review of partners/site responses, act as point of escalation for partner negotiations and stewardship of key partnerships
  • Lead in development of processes with Horizon Next Analytics & Business Intelligence teams to aggregate data and ensure standardization across Next accounts
  • Oversee the development of learning agendas including testing methodologies, reporting requirements, and optimization requirements, for ensuring full impact and efficiency of each campaign
  • Act as escalation point for junior team members as they work through optimization strategies, proactively communicating challenges and opportunities across social
  • Help AMD coach junior team members on impactful insight writing that is routed in data and action but pulls in larger social strategy and provide final sign off
  • Have foresight and understanding of projects to maintain and adjust timing of deliverables for team at large, communicating changes to managers and leadership
  • Apply knowledge of current/previous clients’ specific business and industry to enhance and further relationships
  • Maintain a strong presence across Horizon Next departments (i.e. Business Solutions, Operations, Analytics, Biddable Teams), building trust and accountability
  • Act as escalation point for junior team members when faced with challenges navigating conversations with internal and external partners and clients
  • Primary social lead working closely with clients to ensure prioritization of projects, understanding of goals and media that aligns with objectives to drive client business
  • Assist in creating growth plans for junior team members and providing clear career goals for the AMD
  • Act as a resource for performance reviews, coaching to maximize success, identifying training needs for improved performance, setting goals for career development and ensuring actions are taken
  • Provide education and training on best practices, media principals, and social industry at large
  • Participate in interview process for junior team members roles
  • Guide team in setting goals and project tasks and timelines, ensuring team members have challenging, level-appropriate projects and opportunities to learn new skills, contributing to overall team success
  • Responsible for leaning into Horizon Next initiatives while encouraging junior team members to participate and engage within the larger Next Social community
  • Responsible for upholding a sense of community and knowledge sharing within the Horizon Next social business
  • Dispel high-level POVs on industry trends and updates across both clients and team members
  • Ensure the account is upholding the Horizon brand ethos that business is personal, creating a deep sense of team culture
  • Responsible for financial tracking of partner investments, as part of the larger Horizon umbrella

Horizon Media creates and manages advertising campaigns for a variety of clients, including brands and corporations. The company offers tailored media solutions that encompass digital marketing, social media campaigns, and traditional advertising strategies. Clients pay for Horizon Media's expertise in executing effective campaigns, which helps them enhance their visibility and engage with their target audiences. Unlike many competitors, Horizon Media emphasizes diversity, equity, and inclusion in its work environment and campaigns. The company's goal is to amplify the presence of its clients through effective advertising while reflecting the diverse communities it serves.

Company Stage

N/A

Total Funding

N/A

Headquarters

New York City, New York

Founded

2013

Simplify Jobs

Simplify's Take

What believers are saying

  • Partnership with Akkio enhances data-driven strategies for precise advertising targeting.
  • Tim Rich's appointment as head of AI solutions boosts innovative campaign strategies.
  • Collaboration with Burst highlights commitment to diversity, enhancing brand reputation.

What critics are saying

  • Rapid expansion with One Horizon may strain resources, affecting service quality.
  • AI strategy integration challenges could arise with Tim Rich's new role.
  • Dependency on Akkio's technology may affect operational flexibility.

What makes Horizon media unique

  • Horizon Media's One Horizon offers integrated marketing solutions, enhancing client service offerings.
  • The company's focus on sustainability aligns with consumer demand for responsible brands.
  • Horizon Media's commitment to diversity strengthens brand loyalty among socially conscious consumers.

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