INACTIVE
Full-Time
Acquisition Marketing Manager
Internet media company
Consumer Software
Legal
Mid, Senior
Seattle, WA, USA + 1 more
Required Skills
Sales
Lead Generation
Wordpress
Salesforce
Marketing
Google Analytics
Requirements
- Bachelor's Degree
- 3 - 5 years of experience in performance, acquisition, or product marketing
- Focus on B2B professional services inbound and outbound lead generation strategies
- Proven success in driving inbound and outbound lead generation campaigns resulting in sales opportunities and revenue growth
- Experience building and executing Paid Search, Paid Social, Display and Email marketing programs
- Demonstrated clear project management and communication skills
- Proficiency using Instapage, Google Analytics, Salesforce, and Wordpress
Responsibilities
- Manage full campaign process from idea to end
- Develop segmentation strategies
- Own the development of customer-facing marketing assets (e.g. banners, emails, push notifications, webpages)
- Develop and execute Paid Search, Paid Social, Display and Email marketing programs
- Execute ongoing A/B Testing
- Build journey maps for customer experiences - plan and execute initiatives powering customer journeys from awareness to consideration to conversion
- Conduct full campaign post-mortems to identify areas of opportunity to improve customer acquisition volume and grow revenue per customer
- Report KPI achievements/gaps
Internet Brands integrates web solutions for businesses with media websites for consumers in key vertical markets. The company makes managing enterprise digital easy with a suite of easy to use tools.
Company Stage
N/A
Total Funding
$303.7M
Headquarters
El Segundo, California
Founded
1998
Growth & Insights
Headcount
6 month growth
↑ 0%1 year growth
↑ 0%2 year growth
↓ -2%Benefits
Medical, dental, & vision insurance
Life insurance
Short & long term disability
Flexible spending accounts
Credit union membership
Employee assistance program
Paid Holidays
Paid Time Off
Casual Dress
401k plan
INACTIVE