Content Creator and Social Media Specialist

Salary Range: 75000 to 101000 (Currency: USD) (Pay period: per-year-salary)

Social Media

• Set social marketing strategy and goals by customer segment — personal aircraft, public safety, and defense — based on input from stakeholders on the sales and leadership teams
• Draft and maintain the content calendar
• Write copy and select images and videos for posts
• Determine optimal posting schedule for each social platform
• Drive the approval process and post content on schedule
• Engage with each social community to support our sales and marketing goals
• Capture and interpret metrics; show continuous improvement
• Coordinate brand messaging and stories with marketing team members

Content creation and image capture

• Contribute to Pivotal overall content strategy and execution 
• Work closely with the event team to capture photos and videos 
• Produce, shoot, capture, and edit in-house content 
• Support website asset selection 
• Support the Head of Marketing in the production of high-end, broadcast-quality video  

Digital asset management

• Manage our digital asset management platform, providing direction and relevant recommendations on sharing content with internal and external stakeholders 
• Manage near real-time intake, sorting, curation, and archival of digital media assets from diverse sources including customers, event attendees, employees, and contractors 
• Keep raw and approved (deployable) assets up to date and accessible 
• Create and maintain a solution for long-term cold storage 
• Assist with and provide access to internal asset requests  

Additional Responsibilities

• Participation in events and customer activities 
• Response to new initiatives that create opportunities for learning and growth for yourself and the company 

Tl;dr

• What you will do: 
• Document a day in the life of our flight operations team 
• Highlight the important work our research and development team is doing 
• Capture customer demo flights and flight training 
• Provide visual recaps of our major events and tentpole milestones 
• Post our content to social media; respond/monitor incoming messages  
• Help provide BTS of our major video and photo shoots; provide relevant production and logistical support 
• Work alongside our creative director and graphic designer to elevate what you shoot and edit 
• Attend aerospace themed events across the US; roughly 25% travel required 
• Tell us what creative tools you need to be successful  
•  What you will not do: 
• Write drip campaigns or run our CRM 
• Lead our paid media or social media ads (this is a role engineered to create organic growth) 
• Develop an influencer strategy 
• Produce trade shows 
• Design logos, brochures, or one-sheets 

Qualifications

• A portfolio demonstrating relevant experience and aptitude for the role 
• Exposure to B2C and B2B markets preferred 
• Bachelor's degree and coursework in relevant disciplines 
• Creative talent for storytelling 
• Hands-on skillset with professional video cameras (still and video) 
• Part 107 Drone License is a plus 
• Strong analytical and modeling skills 
• Effective verbal and written communication skills 

Attributes aligned with Core Values

• Demonstrates a proactive safety mindset by embedding safety into daily operations, identifying and mitigating risks through assessments and training, encouraging open dialogue on safety concerns, and continuously improving protocols to ensure a safe work environment. 
• Puts customers at the center of every action by deeply understanding their challenges, delivering exceptional value, and striving to exceed expectations to support their success as our core purpose. 
• Actively seeks and values diverse stakeholder perspectives, builds cross-functional relationships, and fosters trust through empathetic, fact-based communication—committing to shared decisions for the greater good. 
• Drives results with clarity and purpose by focusing on what matters most, adapting to change, taking initiative, and owning outcomes while aligning actions with a clear understanding of success at every level. 
• Navigates ambiguity with resilience and bold thinking, challenges the status quo, and combines innovative ideas with practical best practices to overcome obstacles and drive progress. 
• Fosters a high-performance culture grounded in respect, professionalism, and support—balancing high expectations with a healthy, collaborative environment and being a trusted, dependable teammate.