Overview

As a senior level marketing professional at Esri, you are enthusiastic, self-motivated, and data driven. You leverage your skills to support campaigns and programs that capture the attention of Esri’s diverse user community. You understand the need to effectively tailor initiatives that generate leads from target markets and highlight the case studies that show off the great work our users are doing to change the world. Your strategic mindset and strong collaboration with team members enables the creation of resources and deliverables leveraged across multiple channels to build Esri’s brand. Analytical thinking drives your ability to evaluate the strengths and opportunities related to program output and you measure revenue generated from executed channel programs.

Responsibilities

• Communicate and collaborate. Build and nourish relationships with executive level internal and external stakeholders. Align on market opportunities, objectives, benchmarks, content, messaging and audience targets to drive campaign success. Appropriately adapt your communication to each stakeholder. Manage all stakeholder communication for projects and campaigns through Workfront.
• Manage multiple priorities and deadlines. Manage multiple marketing campaigns and timelines simultaneously across various verticals and channels. Use your expert evaluation, judgment, and interpretation to independently select the right course of action and solve problems of a diverse scope. Elevate Esri’s brand through a mix of strategies, analyses, assets, and channels.
• Drive results. Begin with the end in mind and set clear goals for what your campaigns will accomplish. Utilize your research to manage strong campaigns and programs. Create and personalize anchor and supporting content, nurture assets, and sales enablement content. Apply knowledge to deliver strategy briefs, report on data, convert data into insight and engage with a variety of stakeholders including senior leadership.
• Think analytically. Analyze marketing data and leverage reporting platforms to understand campaign objective criteria, review campaign status reports, and continuously audit and improve the digital experience and outcomes. Use sophisticated analytical and problem-solving techniques to find solutions before launch, during campaigns, and post-campaign.
• Connect to your audience. Identify audience and craft messaging for various channels delivered through automated campaigns and advertising. Identify emerging digital technologies, media opportunities, approaches, and strategies.
• Learn and grow. Stay updated on emerging digital technologies, media opportunities, approaches, and strategies to effectively contribute to the goals of your team. Suggest creative alternatives to improve existing workflows. Innovate on best practices for demand creation that drive enterprise-wide changes.

Requirements

• Bachelor’s in Marketing, Business, or a related field
• 5+ years of experience working in campaign marketing
• Previous experience with complex integrated and digital marketing campaigns
• Demonstrated success working on multiple marketing projects simultaneously
• Possess the ability to work well in a cross-functional team environment
• Strong written and verbal communication skills
• Ability to successfully manage projects and demonstrate strong problem-solving skills
• Visa sponsorship is not available for this posting. Applicants must be authorized to work for any employer in the U.S.

Recommended Qualifications

• Master’s in marketing, business, or a related field
• Experience with Adobe Analytics, Adobe Audience, Adobe Target, Power BI, Pardot, and/or Salesforce
• Knowledge of GIS/Esri products

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