Full-Time

Media Planner

Posted on 5/2/2024

Tastylive

Tastylive

51-200 employees

Financial network for options and futures trading

AI & Machine Learning
Data & Analytics
Financial Services

Senior

Chicago, IL, USA

Required Skills
Marketing
Data Analysis
Requirements
  • Proven track record in media planning, campaign execution, and optimization
  • Strong knowledge of a range of online media platforms and channels
  • Experience with search, display, social, mobile app, and affiliate marketing
  • Experience with attribution modeling or incrementality tools
  • Ability to use advertising analytics tools, databases, and spreadsheet programs
  • Over 5 years of hands-on campaign management or media planning experience
Responsibilities
  • Build recommendations for multi-million-dollar budget across multiple channels
  • Monitoring the performance of online campaigns and reporting results
  • Analyzing data to develop strategies for advertising campaigns
  • Ensuring campaigns reach the target audience effectively
  • Researching the current media landscape and staying updated with media trends
  • Determining the most suitable media mix for the business
  • Serving as a strategic marketer for paid digital tactics
  • Building testing schedules for creative, audience, landing pages, etc.
  • Working with data and analytics teams to create reports for campaign success
  • Partnering with internal teams and agencies for planning and optimization
  • Analyzing reports for optimization and transparency
  • Ensuring advertising messages align with objectives

tastylive offers a financial network for options and futures trading, featuring live market talk and informative shows hosted by industry experts. The platform utilizes dxFeed Technology to deliver engaging and actionable segments and resources for traders, in partnership with Cboe and CME Group.

Company Stage

Series C

Total Funding

$1B

Headquarters

Chicago, Illinois

Founded

2011

Growth & Insights
Headcount

6 month growth

-4%

1 year growth

-6%

2 year growth

-18%