Full-Time

New Business Director

Adtech

Posted on 12/11/2024

Critical Mass

Critical Mass

1,001-5,000 employees

Digital experience design and marketing agency

Data & Analytics
Consulting
Consumer Software

Compensation Overview

$130k - $175kAnnually

Senior

New York, NY, USA

Requires in-office presence in New York for a minimum of 3 days a week.

Category
Business Research
Business Development
Business & Strategy
Required Skills
Data Analysis
Requirements
  • Baseline understanding of DCO technologies and the digital media landscape
  • Knowledge of financials and experience in building business cases
  • 5+ years working in a client service or business development role
  • Experience working in media, ad tech, or digital marketing
  • Technical acumen
Responsibilities
  • Partner with leadership on new business initiatives, contributing innovative ideas to support strategic growth and meet emerging market demands.
  • Build and curate a portfolio of compelling pitch decks tailored to various clients and industries, designed to highlight the capabilities and unique value propositions of ArtBot's New Business Division.
  • Conduct research on industry trends, competitors, and potential clients to inform pitch content and strategy, ensuring alignment with client goals and competitive advantage.
  • Collaborate with cross-functional teams to ensure pitch decks are visually engaging, data-driven, and effectively communicate ArtBot's value to prospective clients.
  • Provide strategic solutions to client goals, anticipating needs and identifying areas where ArtBot can offer impactful and measurable results.
  • Track and analyze the effectiveness of pitches and proposals, leveraging insights to continuously improve future pitches and enhance client engagement.
  • Assist in refining ArtBot’s new business processes and presentation standards to ensure high-quality, consistent, and results-oriented pitches.

Critical Mass is a digital experience design agency that creates engaging digital solutions for clients in various industries, including automotive, finance, healthcare, and retail. The agency focuses on delivering tailored digital strategies, user experience (UX) design, and technology solutions. Their services encompass website design and development, digital marketing campaigns, social media management, and data analytics. Critical Mass differentiates itself through a collaborative approach, working closely with clients to co-create solutions that resonate with their target audience. They also have specialized programs like the Critical Mass Artist In Residence (CM AIR) and Trailhead, which nurture emerging talent and foster creativity. The company's goal is to simplify complex digital challenges and provide impactful, user-friendly solutions.

Company Stage

M&A

Total Funding

$238K

Headquarters

Calgary, Canada

Founded

1996

Simplify Jobs

Simplify's Take

What believers are saying

  • Increased demand for personalized digital experiences boosts Critical Mass's core services.
  • The rise of e-commerce aligns with Critical Mass's expertise in digital identity solutions.
  • Growing digital ad expenditure in Canada expands the market for Critical Mass's services.

What critics are saying

  • Emerging digital agencies in Canada threaten Critical Mass's market share.
  • Rebranding with BlackSquare may misalign with Diageo's brand vision, affecting collaborations.
  • Public health disinformation focus may attract scrutiny, impacting reputation in studied regions.

What makes Critical Mass unique

  • Critical Mass excels in advanced UX design and data analytics.
  • The company specializes in voice interface design and AI-driven customer interactions.
  • Critical Mass offers integrated marketing communications and omnichannel strategies.

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Benefits

Professional Development Spending Account that can be used for conferences, courses, subscriptions, books

Competitive pay and benefits

Match charitable donations up to $100USD

Flexible, reasonable work-from-home arrangements whenever possible

INACTIVE