Director – Customer Insights @ Regeneron Pharmaceuticals

Growth & Marketing (1)

Regeneron is seeking a Director, Customer Insights - Market Access to join our organization!

In this role, a typical day might include:

The Director, Customer Insights, Market Access will report into the Executive Director, I&A, Market Access, within the Commercial Strategy and Insights and Analytics (CSI&A) department. This individual will partner with and serve as a strategic advisor for Market Access stakeholders to inform business decisions – including with payers, providers, policymakers and health systems. This includes leading efforts to understand customer needs, behaviors and preferences, translating these insights into actionable strategies that enhance market access, drive growth and improve customer experience across all Regeneron brands.

The individual will require a strong understanding of how and when to use specific market research methodologies to drive a high-resolution and up-to-date market understanding, to inform commercial market access strategy and implementation.

This role might be for you if you can/have:

Lead

1) Lead market research plans and individual projects that inform business decisions for Regeneron’s Market Access team

Develop

2) Develop innovative Customer Insights plans that align with strategic imperatives for Market Access and Commercial Business Units (CBUs), demonstrating an ability to translate insights gaps into key business questions and inform the optimal research approach

3) Proactively recommend studies that inform critical market access decision-points and address opportunities and challenges

Partnership and collaboration

4) Develop and maintain a mutually beneficial partnership with stakeholders across the Market Access team, Regeneron CBUs and CSI&A; strike a balance between project rigor, timelines and ability to influence decisions

5) Manage market access research suppliers to design, scope, execute and analyze research results and develop business implications

6) Partner closely with Market Access, HEOR, Medical Affairs and other stakeholders to shape value propositions and go-to-market approaches that resonate with decision makers across the healthcare ecosystem

7) Collaborate with the Market Access team, CBUs and CSI&A colleagues to influence data capabilities and stay informed on the market access landscape, trends and competitive outlook

8) Work closely with Advanced Analytics partners to effectively measure performance of key market access initiatives via secondary data sources; address related questions from senior leadership

Execute

9) Demonstrate proficiency and drive continuous improvement in market access primary research designs and analysis (qualitative and quantitative), and develop customized innovative research solutions to address complex strategic business issues

10) Manage all market access primary research in accordance with internal compliance policies and best practices, with agreed upon preferred vendors

11) Recommend reasonable, evidence driven business-building ideas, while encouraging the use of customer and market insights to inform strategic business decisions

12) Provide support for pricing and contracting strategies, designing patient reimbursement journeys, and developing patient support programs to ensure access to Regeneron medicines and improve patient outcomes

Market access customer insights: lead qualitative and quantitative research with payers, providers, and policy stakeholders to understand evolving access dynamics; integrate payer insights with patient and HCP perspectives to create a holistic view of barriers to access, affordability and adoption; provide forward-looking assessments of policy changes, competitive access strategies and value-based care models; identify key drivers of customer satisfaction and loyalty to inform business strategies.
Pricing and contracting support: collaborate with pricing and contracting teams to incorporate customer insights into pricing strategies and negotiations; analyze competitive pricing models and market dynamics to recommend optimal pricing structures; support the development of contracting frameworks and agreements that align with customer needs and payer expectations; provide insights into value-based pricing models, reimbursement strategies and risk-sharing agreements to enhance market access outcomes.
Patient reimbursement journey design: map the end-to-end patient reimbursement journey to identify pain points and opportunities for improvement; work closely with payers, providers and patient advocacy groups to streamline reimbursement processes and minimize barriers to access; work to uncover solutions to address challenges such as prior authorizations, co-pay assistance and insurance coverage gaps; provide insights to enhance patient affordability programs and ensure equitable access to therapies.

13) Establish, manage and share outcomes from plans that measure and track performance against critical success factors

14) Synthesize insights and analyses from a variety of sources (marketing research, competitive intelligence, secondary data) to inform strategic choices and decisions; develop and present findings to business teams and senior management

15) Consolidate and integrate a variety of market access data and information into actionable and differentiating insights that identify business opportunities/strategies, keeping in mind broader business implications

16) Create compelling presentations that communicate complex insights in a manner that is easily understood and actioned upon

17) Recommend reasonable, evidence driven business-building ideas, while encouraging the use of customer and market insights to inform strategic business decisions

To be considered for this opportunity, you must have the following:

BA/BS required
12+ years of pharmaceutical/biotech commercial experience (or 10+ years with MBA/MS), in roles of increasing accountability; prior experience with market acesss primary research, biologic medicines and in market-leading brands is required
Demonstrated success in using market research to inform and influence important business decisions
12+ years (or 10+ years for MBA/MS) of relevant pharmaceutical/biotech industry experience in Commercial roles with increasing responsibilities and accountabilities
Experience in survey design, data analysis (including secondary data), managing suppliers, presenting results, and recommending courses of action supported by research findings
Experience in cross-functional communication and consensus building
Strong technical understanding of marketing research methodologies and deep knowledge and experience across multiple complex research tools
Strong understanding of data sources and nomenclatures in the product development environment
Demonstrated knowledge of the legal and regulatory environment, as it relates to commercialization in the pharmaceutical/biotechnology industry
Demonstrated flexibility, leadership, influence and emotional intelligence in working across stakeholders
Extensive experience with managing numerous projects concurrently against stringent deadlines in a fast-paced, timeline-driven atmosphere
Strong analytical skills and strategic thinking ability
Concise and impactful written and verbal communication skills
Demonstrated experience in influencing and driving decision making
Expertise in data visualization and data storytelling of market research findings

Does this sound like you? Apply now to take your first step towards living the Regeneron Way! We have an inclusive and diverse culture that provides comprehensive benefits, which often include (depending on location) health and wellness programs, fitness centers, equity awards, annual bonuses, and paid time off for eligible employees at all levels!

Regeneron is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion or belief (or lack thereof), sex, nationality, national or ethnic origin, civil status, age, citizenship status, membership of the Traveler community, sexual orientation, disability, genetic information, familial status, marital or registered civil partnership status, pregnancy or parental status, gender identity, gender reassignment, military or veteran status, or any other protected characteristic in accordance with applicable laws and regulations. The Company will also provide reasonable accommodation to the known disabilities or chronic illnesses of an otherwise qualified applicant for employment, unless the accommodation would impose undue hardship on the operation of the Company's business.

For roles in which the hired candidate will be working in the U.S., the salary ranges provided are shown in accordance with U.S. law and apply to U.S.-based positions. For roles which will be based in Japan and/or Canada, the salary ranges are shown in accordance with the applicable local law and currency. If you are outside the U.S, Japan or Canada, please speak with your recruiter about salaries and benefits in your location.

Please note that certain background checks will form part of the recruitment process. Background checks will be conducted in accordance with the law of the country where the position is based, including the type of background checks conducted. The purpose of carrying out such checks is for Regeneron to verify certain information regarding a candidate prior to the commencement of employment such as identity, right to work, educational qualifications etc.

Salary Range (annually)

$180,400.00 - $300,700.00

Director – Customer Insights

Market Access

Regeneron Pharmaceuticals

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