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Mob Entertainment announces Escape From Playtime, a new co-op game set in the Poppy Playtime universe. August 28, 2026 Explore the depths of Playtime Co. as the Smiling Critters while working to build a mysterious location for an even more mysterious voice. Los Angeles, August 26, 2026 - Today, Mob Entertainment, the studio behind the hit horror franchise Poppy Playtime, revealed Escape From Playtime, a new 1-4 player online co-op game that sends players back into the infamous Playtime Co. factory from the perspective of the cute-yet-disturbing Smiling Critters. Tasked with scavenging materials for a mysterious building project that promises escape from the factory, players will need to work together and follow instructions from an ominous voice lurking somewhere in the shadows, all while evading the factory's most dangerous denizens. "We've always loved the idea that Playtime Co. is this huge, awful place with more hiding inside of it than anyone has seen," said Brandon James, Game Director, Mob Entertainment. "Paired with our passion for exploring and building multiplayer experiences in this world, where Escape From Playtime started, and working together with our community, we're creating a game that will continue to deliver excitement and surprises. And of course a good jump scare or two." Escape From Playtime is a co-op survival horror game set deep inside the abandoned Playtime Co. factory. Players take on the roles of the Smiling Critters, the dead-eyed toy line with gaping smiles first introduced in Poppy Playtime: Chapter 3, and explore classrooms, warehouses, testing labs, and the dark corridors connecting them all. Played solo or with up to three other players, each run sends teams into a dynamically changing section of the facility to find and transport resources for a mysterious Voice. The materials are needed to help build a promised home for toys who prove their loyalty and usefulness. Simple enough, except the factory is filled with rejected Playtime Co. creations stalking the halls. Players will need to search quickly, choose when to split up or stick together, and know when it is time to retreat. Along the way, players can solve puzzles, uncover clues, scavenge tools, use hiding spots and alternate routes, and turn the factory layout to their advantage. Proximity voice chat adds another risk: communication is essential, but an irresponsible whisper can bring the mission to a brutal end. As runs are completed, Escape From Playtime reveals a deeper connection to the larger Poppy Playtime story. The Voice promises freedom and a home, but its motives remain unclear. Every resource gathered feeds into something bigger. You are helping build something, but what, and why? Key Features: * Critter Co-Op: Play solo or team up with up to 3 friends in a fight for survival inside Playtime Co. More Critters means more ground covered and more chances for something to go horribly wrong, all enabled with proximity voice chat. * The Voice: A mysterious Voice sends players into the facility to collect scattered parts and resources. Gather what you need, bring it back safely, and try not to ask too loudly who or what you are really working for. * Scavenge to Survive: Use whatever the factory gives you to stay alive. Search for tools, uncover clues, find hiding spots, create distractions, and use alternate routes to outmaneuver the rejected Playtime Co. creations stalking the halls. * Mini Mode: Crawl, jump, and climb through every nook and cranny of the Playtime Co. factory as a Smiling Critter and experience some of the most iconic Poppy Playtime locations through a new (smaller) set of eyes. * Familiar and New: It's Playtime Co. as you know it, with a twist. The mysterious Voice seems to be altering the factory's layout, creating procedurally generated environments that change with each run. EARLY ACCESS Escape From Playtime is being built with Early Access in mind, giving players a strong core loop at launch while leaving room for the community to help shape future growth. The initial release is planned to include the full eight-character Smiling Critter roster, one starter zone, and a core enemy lineup. Future updates are expected to expand the game with new zones, Critters, features, and refinements informed by player feedback. About Mob Entertainment Founded in 2015 by brothers Zach and Seth Belanger, Mob Entertainment is an independent entertainment company dedicated to creating unconventional stories and unforgettable characters. The studio is responsible for Poppy Playtime, the globally successful mascot horror franchise. Since its debut in 2021, the multi-million-unit game series has reached fans worldwide and expanded across platforms. Building on the franchise's commercial success and the highly anticipated releases of its chapters, Mob Entertainment continues to expand the Poppy Playtime universe through new games, original content, publishing, consumer products, and live experiences. Their dedicated team continually pushes the boundaries of entertainment, delivering top-tier content that entertains and challenges the status quo in an ever-evolving industry. Play Hard Or Don't Play At All!

Spiralcute welcomes Liesa Dornan as VP Business Development - UK, Europe & Middle East. by Billy Langsworthy Published 23.07.26 "I am excited to get started working on the wonderful Spiralcute brands," said Liesa Dornan. Spiralcute has appointed Liesa Dornan to the role of VP Business Development - UK, Europe & Middle East. Reporting to Kate Schlomann, EVP Business Development & Operations, Liesa will lead the licensing and consumer products business across the EMEA region, working closely with Spiralcute's network of agents and consultants across the territory. She will be responsible for driving regional revenue growth, expanding market presence, securing strategic licensing partnerships, and maximising franchise value across Spiralcute's portfolio of entertainment and consumer brands. Liesa joins Spiralcute from Mob Entertainment, where she was Head of International Licensing. Prior to that she spent almost six years at Retail Monster Ltd as VP International Licensing and Brand Management, following four years as Director of European Retail at Universal and two-and-a-half years at The Walt Disney Company, where she was EMEA Franchise Manager. "We are delighted to welcome Liesa to the Spiralcute family," said Kate Schlomann, EVP Business Development & Operations at Spiralcute International. "A dynamic and passionate addition to our team, her wealth of business experience, innovation and in-depth knowledge of these regions will be invaluable as we continue to expand worldwide." Liesa Dornan added: "I am excited to get started working on the wonderful Spiralcute brands. They have such warmth, charm and creativity and I'm really looking forward to working with our existing and new partners across the UK and EMEA to help build them into long-lasting global franchises."