Marketing Specialist
Posted on 2/7/2024
Caddi

51-200 employees

Cloud-based manufacturing and procurement optimization
Company Overview
CADDi stands out in the manufacturing sector with its cloud-based "CADDi Drawer," which leverages sophisticated drawing analysis technology to facilitate digital transformation, addressing a critical industry need for efficiency and precision. Additionally, the company's "CADDi Manufacturing" service streamlines procurement and production processes, ensuring optimized quality, cost, and delivery times by effectively harnessing supply chain data. This focus on integrating advanced technology with practical supply chain solutions positions CADDi as a key player in enhancing the productivity and competitiveness of manufacturers.
Industrial & Manufacturing
Data & Analytics

Company Stage

Series C

Total Funding

$171.6M

Founded

2017

Headquarters

Chicago, Illinois

Growth & Insights
Headcount

6 month growth

0%

1 year growth

2%

2 year growth

20%
Locations
Chicago, IL, USA
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Sales
Communications
SEO
Marketing
Data Analysis
CategoriesNew
Growth & Marketing
Social Media
Requirements
  • Proven experience in ABM marketing roles, preferably within the SaaS industry
  • Strong business acumen with the ability to make strategic decisions that drive growth and profitability
  • Strong background in SaaS marketing strategies, CRM/MA/peripheral tools, and best practices
  • Marketing savvy, knowledgeable about a wide variety of marketing approaches of best practice companies
  • Strong communication and negotiation skills with the ability to work effectively with all levels of staff in a collaborative team environment
  • Advanced analytical and critical thinking skills, problem-solving ability, and capability to drive complex decision making
Responsibilities
  • Create compelling and relevant content, including blog posts, ebooks, whitepapers, webinars, videos, and social media content
  • Manage website creation and improvement, content creation, website analytics, design, SEO/SEM, google listing, SNS marketing, email marketing, and marketing automation
  • Responsible for tradeshows, letters, brochures, gifting, and billboards. Collaborate with the BDR/SDR team
  • Build and nurture a strong brand identity for CADDi in the manufacturing industry. Ensure brand consistency across all marketing channels
  • Collaborate with the sales team to develop effective product positioning and messaging. Create marketing materials to support product launches
  • Collaborate with the leadership team to define and execute a comprehensive Account Based Marketing Strategy. Define target customer segments, positioning, messaging, and take any marketing approach to attract defined prospects
Desired Qualifications
  • Willingness to take ownership and deliver results, regardless of the strategic or operational nature of the work